ABC's THE VIEW Outdelivers 'The Talk' in All Key Target Demos

ABC's "The View" averaged 2.867 million Total Viewers, 573,000 Women 25-54 and 402,000 Women 18-49 during the week of March 21, 2016, based on Live + Same Day Data from Nielsen Me-dia Research. For the 2nd week in a row, "The View" beat CBS' "The Talk" (2.710 million, 499,000 and 363,000, respectively) across the board: Total Viewers (+157,000), Women 25-54 (+74,000) and Women 18-49 (+39,000).

"The View" was up over the previous week (547,000 and 399,000, respectively, on w/o 3/14/16) in Women 25-54 (+5%) and Women 18-49 (+1%).

"The View" improved on the same week last year (2.722 million and 544,000, respectively, on w/o 3/23/15) in Total Viewers (+5%) and Women 25-54 (+5%).

1st Quarter 2016:

ABC's "The View" delivered 2.913 million Total Viewers, 595,000 Women 25-54 and 428,000 Women 18-49 during the 1st Quarter 2016, based on Most Current Data from Nielsen Media Re-search. "The View" led CBS' "The Talk" (421,000) during the quarter in Women 18-49 (+7,000).

For the 2nd quarter in a row, "The View" improved on the previous quarter (2.574 million, 521,000 and 387,000, respectively, on 4Q15) in all key target demos: Total Viewers (+13%), Women 25-54 (+14%) and Women 18-49 (+11%).

Week of March 21, 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC "THE VIEW" 2,867,000 573,000/1.0 402,000/0.6

CBS "THE TALK" 2,710,000 499,000/0.8 363,000/0.6

1st Quarter 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC "THE VIEW" 2,913,000 595,000/1.0 428,000/0.7

CBS "THE TALK" 2,925,000 598,000/1.0 421,000/0.7

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/21/16, 3/14/16 and 3/23/15. Most Current: 2015-2016 Season (9/21/15 - 3/27/16) and 2014-2015 Season (9/22/14 - 3/29/15). Most Current - 1Q16: 12/28/15 - 3/27/16, 1Q15: 12/29/14 - 3/29/15. 4Q15: 9/21 - 12/27/15. Averages based on regular telecasts.

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