ABC's THE VIEW More Than Doubles Its Total Viewer Lead Over THE TALK and Improves in Total Viewers, Year-to-Year

ABC's "The View" averaged 2.794 million Total Viewers, 443,000 Women 25-54 and 303,000 Women 18-49, during the week of Oct. 1, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.301 million, 355,000 and 278,000, respectively) during the week in Total Viewers (+493,000), Women 25-54 (+88,000) and Women 18-49 (+25,000). For the 2 nd week in a row, "The View" more than doubled its Total Viewer lead over the CBS program compared to the same week last year (+137%; vs. 208,000 for w/o 10/2/17).

"The View" widened its Women 25-54 lead over "The Talk" from the previous week (+52% - 88,000 vs. 58,000).

"The View" was up over the previous week in Women 25-54 (+3% - 443,000 vs. 430,000 for w/o 9/24/18).

For the 4 th straight week, "The View" improved on the same week last year in Total Viewers (+4% - 2.794 million vs. 2.698 million for w/o 10/2/17).

Week of Oct. 1, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,794,000 443,000/0.7 303,000/0.5
CBS' "THE TALK" 2,301,000 355,000/0.6 278,000/0.4


Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/01/18, 9/24/18 and 10/2/17.