ABC's THE VIEW Leads 'The Talk' in All Key Target Demos; Hits 6-Week Ratings High

ABC's THE VIEW averaged 2.637 million Total Viewers, 500,000 Women 25-54 and 345,000 Women 18-49 during the week of May 15, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" outperformed CBS' "The Talk" (2.357 million, 421,000 and 295,000, respectively) in Total Viewers (+280,000), Women 25-54 (+79,000) and Women 18-49 (+50,000), turning in its largest Total Viewer lead since January - since w/o 1/30/17.

"The View" scored week-to-week gains (2.595 million, 454,000 and 318,000, respectively, for w/o 5/8/17) in all key demos: Total Viewers (+2%), Women 25-54 (+10%) and Women 18-49 (+8%), hitting a 6-week high in Women 25-54 and 7-week best in Women 18-49 - since weeks of 4/3/17 and 3/27/17, respectively.

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+3% - 2.868 million vs. 2.774 million), marking its most watched season in 3 years - since the 2013-14 season. In addition, "The View" stands as the only broadcast daytime show to grow its overall audience from last season.

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+7% - 2.868 million vs. 2.691 million), Women 25-54 (+12% - 541,000 vs. 482,000) and Women 18-49 (+17% - 388,000 vs. 333,000).

Week of May 15, 2017:

PROGRAM AVERAGES TOTAL VIEWERS W25-54(000)/Rtg W18-49(000)/Rtg
ABC "THE VIEW" 2,637,000 500,000/0.8 345,000/0.5
CBS "THE TALK" 2,357,000 421,000/0.7 295,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 5/15/17, 5/8/17 and 5/16/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 5/21/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 5/21/16). Averages based on regular telecasts.

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