ABC's THE VIEW Leads 'The Talk' in All Key Target Demos

ABC's THE VIEW averaged 2.875 million Total Viewers, 560,000 Women 25-54 and 393,000 Women 18-49 during the week of February 13, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.720 million, 484,000 and 321,000, respectively) in Total Viewers (+155,000), Women 25-54 (+76,000) and Women 18-49 (+72,000).

Season to date, "The View" is posting gains across the board compared to the same point last season: Total Viewers (+9% - 2.935 million vs. 2.696 million), Women 25-54 (+1% - 554,000 vs. 550,000) and Women 18-49 (+2% - 410,000 vs. 402,000).

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+7% - 2.935 million vs. 2.750 million), Women 25-54 (+12% - 554,000 vs. 494,000) and Women 18-49 (+20% - 410,000 vs. 341,000).

Week of February 13, 2017:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,875,000 560,000/0.9 393,000/0.6
CBS "THE TALK" 2,720,000 484,000/0.8 321,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 2/13/17, 2/6/17 and 2/15/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 2/19/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 2/21/15). Averages based on regular telecasts.

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