ABC's THE VIEW Leads 'The Talk' in All Key Demos

ABC's "The View" averaged 2.722 million Total Viewers, 544,000 Women 25-54 and 421,000 Women 18-49 during the week of March 23, 2015, based on Live +Same Day Data from Nielsen Media Research. "The View" outdelivered CBS' "The Talk" (2.415 million) by 307,000 Total Viewers. In fact, "The View" increased its week-to-week Total Viewer lead over the CBS program by 50% (vs. 204,000 for w/o 3/16/15) to its largest in more than 3 months - since w/o 12/8/14.

Season to date, "The View" is leading CBS' "The Talk" in all key demos: Total Viewers (+201,000), Women 25-54 (+21,000) and Women 18-49 (+35,000).

1Q15:

ABC's "The View" delivered 2.937 million Total Viewers, 626,000 Women 25-54 and 458,000 Women 18-49 during the 1st Quarter 2015, based on Most Current Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.842 million and 450,000, respectively) during the quarter in Total Viewers (+95,000) and Women 18-49 (+8,000).

Week of March 23, 2015:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,722,000 544,000/0.9 421,000/0.7
CBS "THE TALK" 2,415,000 555,000/0.9 431,000/0.7

1st Quarter 2015:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,937,000 626,000/1.0 458,000/0.7
CBS "THE TALK" 2,842,000 638,000/1.1 450,000/0.7

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/23/15, 3/16/15 and 3/24/14. Most Current: 2014-2015 Season (9/22/14 - 3/29/15) and 2013-2014 Season (9/23/13 - 3/30/14). Most Current - 1Q15: 12/29/14 - 3/29/15, 1Q14: 12/30/13 - 3/30/14. 4Q14: 9/22 - 12/28/14. Averages based on regular telecasts.

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