ABC's "The View" averaged 3.115 million Total Viewers, 590,000 Women 25-54 and 424,000 Women 18-49 during the week of January 9, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.817 million, 505,000 and 356,000, respectively) in Total Viewers (+298,000), Women 25-54 (+85,000) and Women 18-49 (+68,000).
For the 3rd week in a row, "The View" improved from the previous week (3.045 million and 570,000, respectively, for w/o 1/2/14) in Total Viewers (+2%) and Women 25-54 (+4%), drawing its largest overall audience in nearly 2 years - since w/o 2/23/15.
"The View" delivered increases across the board year to year (2.779 million, 560,000 and 409,000, respectively, for w/o 1/11/16): Total Viewers (+12%), Women 25-54 (+5%) and Women 18-49 (+4%).
Season to date, "The View" is posting gains across the board compared to the same point last season: Total Viewers (+11% - 2.896 million vs. 2.613 million), Women 25-54 (+2% - 540,000 vs. 528,000) and Women 18-49 (+4% - 407,000 vs. 392,000).
In addition, "The View" leads CBS' "The Talk" in Total Viewers (+6% - 2.896 million vs. 2.739 million), Women 25-54 (+10% - 540,000 vs. 490,000) and Women 18-49 (+19% - 407,000 vs. 341,000).
NOTE: Due to breaking network news on Wednesday (1/11/17), "The View" was preempted. ABC's averages are based on 4 days (Mon-Tue, Thurs-Fri).
Week of January 9, 2017:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 3,115,000 590,000/1.0 424,000/0.7
CBS "THE TALK" 2,817,000 505,000/0.8 356,000/0.6
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 1/9/17, 1/2/17 and 1/4/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 1/15/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 1/17/15). Averages based on regular telecasts.
Image courtesy of ABC.
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