ABC's THE VIEW Leads CBS' 'The Talk' Across the Board

ABC's THE VIEW averaged 3.012 million Total Viewers, 613,000 Women 25-54 and 433,000 Women 18-49 during the week of January 30, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.630 million, 472,000 and 316,000, respectively) in Total Viewers (+382,000), Women 25-54 (+141,000) and Women 18-49 (+117,000), drawing its largest leads in Total Viewers and Women 25-54 in nearly 4 months - since w/o 9/5/16.

"The View" delivered across-the-board increases year to year (2.824 million, 573,000 and 405,000, respectively, on w/o 2/1/16): Total Viewers (+7%), Women 25-54 (+7%) and Women 18-49 (+7%).

Season to date, "The View" is posting gains across the board compared to the same point last season: Total Viewers (+10% - 2.934 million vs. 2.663 million), Women 25-54 (+2% - 551,000 vs. 542,000) and Women 18-49 (+3% - 410,000 vs. 399,000).

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+7% - 2.934 million vs. 2.745 million), Women 25-54 (+12% - 551,000 vs. 493,000) and Women 18-49 (+20% - 410,000 vs. 342,000).

Week of January 30, 2017:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 3,012,000 613,000/1.0 433,000/0.7
CBS "THE TALK" 2,630,000 472,000/0.8 316,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 1/30/17, 1/23/17 and 2/1/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 2/5/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 2/7/15). Averages based on regular telecasts.

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