ABC's THE VIEW Improves on the Previous Week in All Key Target Demos
By: Tori Hartshorn Apr. 24, 2018
ABC's "The View" averaged 3.044 million Total Viewers, 488,000 Women 25-54 and 328,000 Women 18-49, during the week of April 16, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.369 million, 426,000 and 288,000, respectively) during the week in Total Viewers (+675,000), Women 25-54 (+62,000) and Women 18-49 (+40,000), posting its largest overall viewer lead of the season since season premiere week over 7 months ago - since w/o 9/4/17.
"The View" improved on the previous week (2.730 million, 469,000 and 324,000, respectively, for w/o 4/9/18) in Total Viewers (+12%), Women 25-54 (+4%) and Women 18-49 (+1%). In fact, "The View" drew its largest overall audience in 3 months and posted its best Women 25-54 performance in 2 months - since weeks of 1/15/18 and 2/12/18, respectively.
For the 2 nd week in a row, "The View" improved year to year in Total Viewers (+15% - 3.044 million vs. 2.651 million) and Women 18-49 (+2% - 328,000 vs. 320,000).
from the same point last season in Total Viewers (340,000 vs. 178,000), Women 25-54 (93,000 vs. 60,000) and Women 18-49 (63,000 vs. 59,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-13 season. Week of April 16, 2018: PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 3,044,000 488,000/0.8 328,000/0.5
CBS "THE TALK" 2,369,000 426,000/0.7 288,000/0.4 Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 4/16/18, 4/9/18 and 4/17/17. Season-to- Date: Most Current: 2017-2018 Season (9/25/17 - 4/22/18) and 2016-2017 Season (9/19/16 - 4/23/17). Averages based on regular telecasts.
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