ABC's THE VIEW Doubles Its Total Viewer Lead Over THE TALK On the Same Week Last Year

ABC's "The View" averaged 2.841 million Total Viewers, 430,000 Women 25-54 and 315,000 Women 18-49, during the week of Sept. 24, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.233 million, 372,000 and 257,000, respectively) during the week in Total Viewers (+608,000), Women 25-54 (+58,000) and Women 18-49(+58,000). "The View" more than doubled its Total Viewer lead over the CBS program on the same week last year (+119%; vs. 278,000 for w/o 9/25/17).

"The View" increased its leads over "The Talk" week to week in Total Viewers (+62% - 608,000 vs. 376,000) and Women 18-49 (+61% - 58,000 vs. 36,000). In fact, "The View" posted its largest Total Viewer lead over the CBS program since April - since w/o 4/16/18, based on original telecasts "The View" improved on the previous week in Total Viewers (+1% - 2.841 million vs. 2.812 million for w/o 9/17/18).

For the 3 rd straight week, "The View" posted year-to-year gains in Total Viewers (+5% - 2. 841 million vs. 2.695 million for w/o 9/25/17).

NOTE: Due to the Judicial Senate Hearing on Thursday (9/27/18), ABC's "The View" and CBS' "The Talk" did not air. ABC's and CBS' averages are based on four days (Monday-Wednesday and Friday).

Week of Sept. 24, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,841,000 430,000/0.7 315,000/0.5
CBS' "THE TALK" 2,233,000 372,000/0.6 257,000/0.4


Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 9/24/18, 9/17/18 and 9/25/17.