ABC's THE VIEW Concludes 21st Season as Most-Watched in 4 Years

ABC's "The View" averaged 2.625 million Total Viewers, 423,000 Women 25-54 and 276,000 Women 18-49 during the week of July 30, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.355 million, 351,000 and 243,000, respectively) across the board: Total Viewers (270,000), Women 25-54 (73,000) and Women 18-49 (33,000). In addition, "The Viewer" increased its lead over "The Talk" week to week (w/o 7/23/18) in Women 25-54 (+26%; vs. 57,000) and Women 18-49 (+94%; vs. 17,000).

For the 2017-18 season, "The View" posted gains compared to the previous season in Total Viewers (+1% - 2.856 million vs. 2.815 million), marking its most-watched season in 4 years - since the 2013-2014 season.

In addition, "The View" leads CBS' "The Talk" and is increasing its advantages from the same point last season in Total Viewers (346,000 vs. 187,000), Women 25-54 (80,000 vs. 55,000) and Women 18-49 (53,000 vs. 52,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-2013 season.

Week of July 30, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC's "THE VIEW" 2,625,000 423,000/0.7 276,000/0.4

CBS' "THE TALK" 2,355,000 351,000/0.6 243,000/0.4

Photo credit: ABC/Heidi Gutman

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