ABC's THE MUPPETS Widens Advantage to 45% Over Fox's 'Grandfathered'

"The Muppets" (8:00-8:30 p.m. - 4.8 million and 1.6/6 in AD18-49) at 8:00 p.m., ABC's "The Muppets" dominated its comedy competition in Adults 18-49, beating Fox's "Grandfathered" by an even greater 45% (1.6/6 vs. 1.1/4), up from a 33% lead the prior week. The new ABC comedy ranked No. 2 in the half-hour in Men 18-34 (tied w/"The Voice") and Kids 2-11.

"The Muppets" was up 45% in Adults 18-49 from "Selfie" in the half-hour last year (1.1/4 in AD18-49 on 10/7/14).

"Fresh Off the Boat" (8:30-9:00 p.m. - 4.9 million and 1.8/6 in AD18-49):
At 8:30 p.m., ABC's "Fresh Off the Boat" widened its advantage over Fox's "The Grinder" to 80% in Adults 18-49 (1.8/6 vs. 1.0/3), up from a 13% advantage the prior week. The ABC sophomore comedy grew week to week in Total Viewers (+4%) and in Adults 18-49 (+6%).

"Fresh Off the Boat" doubled ABC's comedy delivery in the half-hour from the year-ago night (+100% over the 0.9/3 for "Manhattan Love Story" on 10/7/14).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.3 million and 1.6/5 in AD18-49):
At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." ran in a virtual tie with CBS' "NCIS: New Orleans" in Adults 18-49 (1.6/5 vs. 1.7/5) and will once again move ahead with playback to rank as the No. 1 scripted show in the hour, as it did last week. "S.H.I.E.L.D." was steady with its week-earlier season opener in Adults 18-49 (1.6/5 vs 1.7/5) and built on its premiere by 10% with Men 18-34. In fact, the ABC drama won the hour with Men 18-34.

Live + 3 Day: Last week's telecast of "S.H.I.E.L.D." jumped to a 2.6 rating in Adults 18-49 (up +53% from a 1.7 L+SD), moving out of a tie with "NCIS: New Orleans" to beat the CBS drama by 4-tenths of a rating point in L+3.

"Quantico-R" (10:00-11:00 p.m. - 3.2 million and 0.8/3 in AD18-49):
In the 10 o'clock hour, ABC's encore telecast of Sunday's "Quantico" drew an additional 3.2 million viewers to the show, on top of the 7.0 million that watched it on Sunday at 10:00 p.m.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

To post a comment, you must register and login.