ABC's THE MUPPETS Grows to Best-Since-Debut Rating Among Teens

At 8:00 p.m. against increased competition from NBC's "The Voice" and CBS' top-rated "NCIS," ABC freshman "The Muppets" beat its freshman comedy competition on FOX by 20% in Adults 18-49 (1.2/4 vs. 1.0/3 for "Grandfathered"). "The Muppets" was up 13% week to week with Teens 12-17 to match a best-since-debut rating - since 9/22/15.

Live + 3 for Last Week: ABC's "The Muppets" spiked +43% (+0.6 rating points) over its L+SD rating among Adults 18-49, marking the show's biggest percentage lift to date. The new show grew to a 2.0 Adult 18-49 rating and was up 2-tenths week to week in L+3 Adult 18-49 rating (2.0 vs. 1.8).

Including TV Playback (Most Current season-to-date ratings through 7 weeks), "The Muppets" has improved its slot for ABC by 1 full rating point in Adults 18-49 (+71% - 2.4/8 vs. 1.4/5).

"Fresh Off the Boat" (8:30-9:00 p.m. - 3.7 million and 1.3/4 in AD18-49):
Building on its lead-in at 8:30 p.m. (+8%), ABC's "Fresh Off the Boat" outdelivered its FOX comedy competition in the slot by 63% in Adults 18-49 (1.3/4 vs. 0.8/3 for "The Grinder"). Please Note: Last week's "FOTB" telecast adjusted up 1-tenth in the L+SD Nationals among Adults 18-49, going from a 1.5 preliminary rating to a 1.6 rating.

Season to date in Adults 18-49 (Most Current), "Fresh Off the Boat" has improved its slot by 75% for ABC (2.1/7 vs. 1.2/4).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.5 million and 1.3/4 in AD18-49):
At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." was steady week to week in Adults 18-49 (1.3/4 vs. 1.4/4), while growing with Adults 18-34 (+13%) and Teens 12-17 (+14%), equaling its 2nd-highest rating this season on the latter measure. The ABC drama was the No. 1 scripted show in its hour with Adults 18-34 and key Men (M18-34/M18-49), trailing only the second hour of NBC's "The Voice."

Live + 7 Day Season to Date: On average in L+7 this season, "S.H.I.E.L.D." adds 1.0 rating point in Adults 18-49 (+63%) to its L+SD number (1.6 rating to a 2.6 rating), ranking as the No. 1 scripted show in the hour on each telecast this season.

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 11/10/15.

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