ABC's THE MUPPETS Beats Its Freshman Comedy Competition

At 8:00 p.m. against NBC's "The Voice" and CBS' "Rudolph the Red-Nosed Reindeer," ABC freshman "The Muppets" returned from the prior week's preemption to defeat its freshman comedy competition in the slot, beating Fox's "Grandfathered" by 22% in Adults 18-49 (1.1/4 vs. 0.9/3). "The Muppets" was steady with its last telecast in Total Viewers (3.8 million vs. 3.9 million) and Adults 18-49 (1.1/4 vs. 1.2/4).

Including TV Playback (Most Current season-to-date ratings through 10 weeks), "The Muppets" is boosting its slot for ABC by nearly 1 rating point in Adults 18-49 (2.3/8 vs. 1.5/5).

"Fresh Off the Boat" (8:30-9:00 p.m. - 3.6 million and 1.2/4 in AD18-49):
Building on its lead-in at 8:30 p.m. (+9%), ABC's "Fresh Off the Boat" also beat out its FOX comedy competition in the slot, leading "The Grinder" by 71% in Adults 18-49 (1.2/4 vs. 0.7/2).

Including TV playback (Most Current season-to-date ratings through 10 weeks), "Fresh Off the Boat" is growing its half-hour by 75% in Adults 18-49 for ABC over the same point last season.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.8 million and 1.3/4 in AD18-49):
At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." returned up after the prior week's preemption with its 2nd consecutive telecast of growth in Total Viewers (+6% - 3.8 million vs. 3.6 million) and held even with Adults 18-49 (1.3/4).

Live + 3 for last telecast (11/17/15): Growing to a 2.2 rating in Adults 18-49 after 3 days of TV playback, "Marvel's Agents of S.H.I.E.L.D." grew over its week-earlier L+3 rating by 5% and moved ahead of CBS' "NCIS: New Orleans" (2.1 rating) to lead by 5% in the 9:00 p.m. hour. With a +69% jump over its L+SD Adult 18-49 rating, "S.H.I.E.L.D." posted a new playback season high and was Tuesday's biggest gainer in TV playback on the broadcast networks.

"Shark Tank"-R (10:00-11:00 p.m. - 2.7 million and 0.9/3 in AD18-49):
At 10:00 p.m., ABC's "Shark Tank" encore tied CBS' encore "NCIS: New Orleans" and was up from its most recent telecast in the hour two weeks ago by 29% in Adults 18-49 (0.9/3 vs. 0.7/2).

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/01/15.

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