During the 10 o'clock hour, ABC's "The Lookout" opened as Wednesday's No. 1 series debut among Adults 18-49, outdelivering CBS' 8:00-9:00 p.m. debut of "The American Baking Competition" by 10% (1.1/3 vs. 1.0/3).
"The Lookout" was up from the Net's debut of "Final Witness" in
The Hour last summer (on 6/27/12) by 10% in Adults 18-49 (1.1/3 vs. 1.0/3) and by 7% in Adults 25-54 (1.5/4 vs. 1.4/4).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/29/13.
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