ABC's THE GOLDBERGS and MODERN FAMILY Each Draw Most Viewers Since September

ABC won the 2nd-straight Wednesday of 2017 in Adults 18-49 (1.7/6), beating FOX by 21% (1.4/5) NBC by 31% (1.3/5) and CBS by 55% (1.1/4). Also for the 2nd week running, ABC delivered Wednesday's Top 4 TV shows in the key young adult sales demo with "Modern Family" (2.3/8), "The Goldbergs" (1.9/7), "Speechless" (1.7/6) and "black-ish" (1.7/6), respectively. "Modern Family" was once again Wednesday's most watched TV show overall during prime (7.6 million).

ABC's comedies won each half-hour from 8:00-10:00 p.m. in Adults 18-49, as each show was exactly even with its week-ago Fast Affiliate rating. Please note: "Modern Family" adjusted up 1-tenth in the Nationals last week, which tied a best-since-premiere rating (on 9/21/16).

At 8:00 p.m., ABC's "The Goldbergs" grew in Total Viewers (+3% - 6.9 million vs. 6.7 million) to match a season high. In addition the ABC comedy topped its year-ago telecast in viewers (+10%) for the 2nd week in a row.

At 8:30 p.m., ABC's "Speechless" also gained Total Viewers (+4% - 5.9 million vs. 5.7 million) to deliver its most watched telecast in 3 months - since 10/12/16.

At 9:00 p.m., ABC's "Modern Family" (7.6 million) drew its biggest audience since its season premiere - on 9/21/16.

In the 9:30 p.m. half-hour, ABC's "black-ish" equaled a 3-month high in Adults 18-49 (1.7/6) - since 10/12/16.

In the 10 o'clock hour, ABC's "Match Game" took 2nd place in Adults 18-49 (1.1/4) to NBC's "Chicago P.D.," outdelivering its final 4 telecasts of last season.

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 1/11/17.

Photo credit: ABC/John Fleenor

To post a comment, you must register and login.