ABC's THE FAMILY Up Week-To-Week in Viewers

"OUAT": L3 = 5.2 million/1.4 rating, L7 = 5.6 million/1.6 rating and MP+35 = 2.2 rating

"The Family": L3 = 4.1 million/0.9 rating and L7 = 4.4 million/1.0 rating

"Quantico": L3 = 6.4 million/1.6 rating, L7 = 7.0 million/1.8 rating and MP+35 = 2.7 rating

Live + Same Day Results:

Please Note: On Easter Sunday, overall Adult 18-49 TV usage was down a significant -7% week to week during primetime (29.7 vs. 31.8). ABC's Sunday programming on the holiday will be coded as "specials" with Nielsen and excluded from the season averages.

"America's Funniest Home Videos"-R (7:00-8:00 p.m. - 4.6 million and 0.8/3 in AD18-49):

In the 7 o'clock hour, ABC's "America's Funniest Home Videos" repeat ranked No. 1 in Adults 18-49 (0.8/3-tied w/"60 Minutes").

"Once Upon a Time"-SP (8:00-9:00 p.m. - 3.5 million and 1.0/3 in AD18-49):

Building 25% on its lead-in at 8:00 p.m., ABC's "Once Upon a Time" ranked No. 2 in its hour with Adults 18-49 (1.0/3-tie) to NBC's "Little Big Shots." "Once Upon a Time" held even week to week in Total Viewers (3.5 million) and despite the drop in young adult viewing levels was steady in Adults 18-49 (1.0/3 vs. 1.1/3).

"The Family"-SP (9:00-10:00 p.m. - 2.7 million and 0.6/2 in AD18-49):

At 9:00 p.m., ABC's "The Family" added viewers week to week (2.7 million vs. 2.6 million) and held steady with Adults 18-49 (0.6/2 vs. 0.7/2).

Live + 3 Day Ratings for Last Week: ABC's "The Family" was last Sunday's 2nd-biggest broadcast gainer in playback, behind only "Quantico," surging by a best-yet +71% from L+SD to L+3 among young adults (from a 0.7 to a 1.2 rating).

"Quantico"-SP (10:00-11:00 p.m. - 3.3 million and 0.9/3 in AD18-49):

Shooting up 50% from its lead-in at 10:00 p.m., ABC's "Quantico" once again ranked No. 1 in the hour among Adults 18-49 (0.9/3) over CBS' "Elementary" (0.8/3) and NBC's "Hollywood Game Night" (0.7/2). The ABC freshman drama held steady week to week with Adults 18-49 (0.9/3 vs. 1.0/3).

Live + 3 Day Ratings for Last Week: ABC's "Quantico" nearly doubled its L+SD Adult 18-49 rating last Sunday (1.0 to a 1.9 rating), spiking +90% after 3 days of TV playback.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 3/27/16.

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