"Once Upon a Time" (8:00-9:00 p.m. - 3.7 million and 1.1/4 in AD18-49): Building on its Adult 18-49 lead-in (+22%) at 8:00 p.m. against NBC with "Little Big Shots," ABC's "Once Upon a Time" beat out its CBS drama in the hour by 22% (1.1/4 vs. 0.9/3 - "Madam Secretary"). The ABC drama held even with its week-earlier Fast Affiliate Adult 18-49 rating (1.1/4), which adjusted up 1-tenth in the National ratings.
"The Family" (9:00-10:00 p.m. - 3.0 million and 0.8/2 in AD18-49): At 9:00 p.m., ABC's "The Family" held even with the prior week in Adults 18-49 (0.8/2) to match its highest rating on the night. In addition, the new
ABC drama was up 17% with Women 18-34 to a 6-week high - since 3/6/16.
Live + 3 Day Ratings for Last Sunday (4/10/16): Last Sunday, "The Family" was the night's 2nd-biggest broadcast gainer in Adults 18-49 (behind only "Quantico") with a +63% lift from its L+SD to its L+3 rating (growing from a 0.8 to a 1.3).
"Quantico" (10:00-11:00 p.m. - 3.6 million and 1.0/4 in AD18-49):
Surging over its lead-in at 10:00 p.m. (+25%), ABC's "Quantico" beat CBS' "Elementary" in the hour by a best-yet 43% in Adults 18-49 (1.0/4 vs. 0.7/2). "Quantico" held even with its week-ago Fast Affiliate Adult 18-49 rating, which adjusted up 1-tenth in the National ratings.
Live + 3 Day Ratings: ABC's "Quantico" is the season's biggest percentage gainer on the broadcast networks among Adults 18-49 in both L+3 playback (+92%) and L+7 playback (+107%).
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/17/16.
Photo credit: ABC/ Giovanni Rufino*
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