ABC's THE BACHELORETTE Wins Monday; Grows Week to Week
By: Caryn Robbins Jul. 09, 2014
During the 4th of July holiday week (w/o 6/30/14), ABC grew from the same week last year by double digits in Total Viewers (+12% - 3.7 million vs. 3.3 million) and Adults 18-49 (+13% - 0.9/3 vs. 0.8/3), qualifying as the only net up with young adults. In fact, ABC was up year to year in Total Viewers for the 2nd week in a row and the 4th time in 5 weeks. The Net delivered 4 of the Top 20 broadcast programs in Adults 18-49: "The Bachelorette" - No. 8, "Rising Star" - No. 17, while "Mistresses" and "Wipeout" tied at No. 19. In addition, ABC's "The Bachelorette" finished among the week's Top 10 most-watched TV shows overall.
With "The Bachelorette" and "Mistresses," ABC was the 2nd-most-watched TV network overall on Monday (5.7 million) to CBS with the "Under the Dome" premiere, while once again winning the night among Women 18-49. ABC was up week to week (5.3 million and 1.3/4, respectively, on 6/23/14) in both Total Viewers (+8%) and Adults 18-49 (+8%). "The Bachelorette" (8:00-10:01 p.m. - 6.5 million and 1.6/5 in AD18-49):
From 8:00-10:01 p.m., "The Bachelorette" continued to rank No. 1 in its 2-hour time period among Total Viewers (6.5 million) and key Women (W18-49/W25-54), leading its slot with Total Viewers for its 5th consecutive telecast on the night. "The Bachelorette" was also the No. 1 most-social broadcast series on Monday night with 90,215 tweets, jumping 30% from the prior week and more than tripling runner-up CBS' "Under the Dome" premiere (+205% - 29,617 tweets). "The Bachelorette" was up week to week in both Total Viewers (+7%) and in Adults 18-49 (+7%) - 6.1 million and 1.5/5, respectively, on 6/23/14.
During the 10:00 p.m. hour against the highly-promoted season premiere of CBS' "Under the Dome," ABC's "Mistresses" was up week to week (3.6 million and 1.0/3, respectively, on 6/23/14) in Total Viewers (+14%) and Adults 18-49 (+10%) to deliver best-since-premiere numbers on both counts - since 6/2/14. The ABC drama was up year to year in Total Viewers (+14%) and even in Adults 18-49 (3.6 million and 1.1/3 on 7/1/13). Thursday
ABC finished as the most-watched TV network on Thursday night (4.6 million - tied w/CBS). Please Note: On the evening leading into the 4th of July holiday weekend, overall Adult 18-49 TV usage levels dropped -15% from the prior Thursday (24.4% vs. 28.6%). "Rookie Blue" (9:00-10:00 p.m. - 5.2 million and 0.8/3 in AD18-49):
During the 9 o'clock hour, ABC's "Rookie Blue" ranked as the No. 1 program in Total Viewers (5.2 million), beating CBS' "Big Brother 16" by 8% (4.8 million) and more than doubling the audience of its drama competition on FOX (+108% - 2.5 million for "Gang Related"). The ABC drama grew its overall audience week to week (+2%).
At 10:00 p.m., ABC's "NY Med" was the most-watched TV show in its hour for the 2nd week in a row (4.7 million). Friday "Shark Tank-SP-R" (8:00-9:00 p.m. - 2.9 million and 0.6/3 in AD18-49):
In the 8 o'clock hour, ABC's encore "Shark Tank" finished second in Total Viewers (2.9 million) and Adults 18-49 (0.6/3), beating its repeat unscripted competition on CBS ("Undercover Boss" = 2.5 million and 0.4/2) and on FOX ("Masterchef" = 1.3 million and 0.4/2). "20/20-SP" (10:00-11:00 p.m. - 3.8 million and 0.8/4 in AD18-49):
During the 10:00 p.m. hour, ABC's "20/20" was the No. 1 program for the 3rd consecutive week among Adults 25-54 (1.1/5-tie). Sunday
Featuring a repeat "Funniest Home Videos," into "Wipeout" and "Rising Star," ABC (1.1/4) took first place on Sunday in Adults 18-49 to lead the pack for the 2nd week in a row, beating CBS by 10% (1.0/4), FOX by 22% (0.9/3) and NBC by 57% (0.7/2). Please Note: On the final night of the extended 4th of July holiday weekend, overall Adult 18-49 TV usage levels declined -5% from the prior Sunday (28.9% vs. 30.3%). "Wipeout" (8:00-9:00 p.m. - 3.7 million and 1.1/4 in AD18-49):
From 8:00-9:00 p.m. against CBS' "Big Brother," ABC's "Wipeout" earned second place in its slot and boosted its time period year to year in Total Viewers (+28% - 3.7 million vs. 2.9 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3). In addition, the show was up week to week with Adults 18-34 (+14%) and Men 18-34 (+33%), hitting season highs on both measures. "Rising Star" (9:00-11:00 p.m. - 4.5 million and 1.2/4 in AD18-49):
From 9:00-11:00 p.m., ABC's "Rising Star" (1.2/4) won its 2-hour time slot in Adults 18-49, outdelivering its original broadcast competition for the 2nd consecutive week with a dominant 71% lead over both NBC's "Miley Cyrus: Bangerz Tour" concert special (0.7/2) and CBS' dramas ("Reckless"/"Unforgettable" = 0.7/2). "Rising Star" finished as the No. 2 broadcast show on Sunday in Adults 18-49 (tie), behind only CBS' "Big Brother." The new ABC unscripted series built on its lead-in with viewers (+22%) and young adults (+9%). Despite the lower holiday TV usage levels, "Rising Star" held steady week to week in Adults 18-49. "Rising Star" continued to improve its 2-hour time period year to year for ABC, building over the same night last year by 50% in Total Viewers (4.5 million vs. 3.0 million) and by 50% in Adults 18-49 (1.2/4 vs. 0.8/2). WEEK NO. 41: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 1.1 No.1 CBS 4,920,000
No.2 ABC 0.9 No.2 NBC 4,720,000
No.2 FOX 0.9 No.3 ABC 3,700,000
No.2 CBS 0.9 No.4 FOX 2,730,000
No.5 CW 0.2 No.5 CW 720,000 Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 06/30/14. Nielsen Socialguide 06/30-7/06/14, Total Tweets +/- 3hrs during telecast.
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