On its First Telecast in 4 Weeks, ABC's "Rookie Blue" Returns with 100% Retention Of its Last Airing in Key Adults and Finishes No. 1 in its Slot Among Adults 25-54
Week No. 40
Monday
"The Bachelorette" (8:00-10:01 p.m.)
From 8:00-10:00 p.m. against the NHL Stanley Cup Finals on NBC, ABC's "The Bachelorette" ranked as the No. 1 regular program in its 2-hour time period with Total Viewers (6.6 million) and Adults 18-49 (2.0/6). In addition, the
ABC unscripted series won its time slot in key Women (W18-49/W25-54). Spiking by double digits week to week in Total Viewers (+20%) and Adults 18-49 (+18%), "The Bachelorette" hit season highs in both measures.
"Mistresses" (10:01-11:00 p.m.)
At 10:00 p.m., ABC's "Mistresses" is seeing substantial gains via TV playback. Based on the first round of Live + 7 Day ratings for the new drama, "Mistresses'" debut in Adult 18-49 rating jumped 58%, going from a 1.2 in the L+SD data to a 1.9 in the L+7 data. In the Live + 3 Day ratings, "Mistresses" has increased by 5-tenths of an Adults 18-49 rating point from its next day number on each of its first 3 telecasts.
Tuesday
"Extreme Weight Loss" (8:00-10:00 p.m.)
On its first telecast in 3 weeks, following preemptions for the NBA Finals, ABC's "Extreme Weight Loss" was up 20% in Adults 18-49 over its last airing (1.2/4 vs. 1.0/3 on 6/4/13), equaling its highest rating since July 15, 2012. Hitting new season highs in Adults 18-34 and Women 18-34, "Extreme Weigh Loss" also delivered its best numbers since July 15, 2012 on both measures.
· Building from 8:00-10:00 p.m. against stiff Tuesday competition from Fox's "So You Think You Can Dance" and NBC's "America's Got Talent," the
ABC unscripted series grew by 11% in viewers (3.7 million to 4.1 million) and by 30% in young adults (1.0/4 to 1.3/4) from its first half-hour to its final half-hour.
Thursday
"Motive" (9:00-10:01 p.m.)
From 9:00-10:00 p.m., ABC's "Motive" outdrew Fox's "Does Someone Have to Go?" by 2.9 million Total Viewers (5.1 million vs. 2.2 million).
"Rookie Blue" (10:01-11:00 p.m.)
On its first telecast in 4 weeks, following preemptions for the NBA Finals, ABC's "Rookie Blue" held 100% of its most recent airing among both Adults 18-49 (1.2/4) and Adults 25-54 (1.6/4).
· The
ABC drama ranked No. 1 in the 10 o'clock hour with Adults 25-54 for the 2nd time in 3 telecasts.
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 06/24/13.
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