ABC's THE BACHELORETTE Stands as Monday's #1 Series

With "500 Questions" and "The Bachelorette," ABC ranked No. 1 on Memorial Day Monday night in Total Viewers (5.3 million-tie) and was a strong second in Adults 18-49 (1.4/5 vs. 1.6/5-NBC). The Net also ranked No. 1 on Monday in Adults 18-34 (1.2/5) and Women 18-34 (1.8/7).

"500 Questions" (8:00-9:00 p.m. - 5.2 million and 1.1/4 in AD18-49):
From 8:00-9:00 p.m., night 4 of ABC's "500 Questions" built from night 3 by 30% in Total Viewers (5.2 million vs. 4.0 million) and by 38% in Adults 18-49 (1.1/4 vs. 0.8/4), drawing its biggest audience yet and its 2nd highest young adult number. The new show took 2nd in its time period to the opening hour of NBC's 2-hour premiere of "American Ninja Warrior" in Adults 18-49. "500 Questions" built from its first half-hour to its second half-hour in viewers (+6% - 5.1 million to 5.4 million) and young adults (+9% - 1.1/4 to 1.2/4).

Please Note: ABC's "500 Questions" is airing over the course of 7 nights, through Thursday, 5/28/15.
"The Bachelorette" (9:00-11:00 p.m. - 5.3 million and 1.6/5 in AD18-49):
From 9:00-11:00 p.m., "The Bachelorette" ranked No. 1 against the non-sports competition in its 2-hour time period for the 2nd week in a row in Adults 18-49 (1.6/5), Adults 18-34, key Women (W18-34/W18-49) and Teens 12-17. It was the No. 1 TV series of the night for the 2nd week running in Adults 18-34 (1.4/5), Women 18-34 (2.1/8) and Women 18-49 (2.3/7). During the 10 o'clock hour, ABC's "The Bachelorette" beat NBC's series premiere of "The Island" head to head by 28% in Total Viewers (5.1 million vs. 4.0 million) and by 25% in Adults 18-49 (1.5/5 vs. 1.2/4).

"The Bachelorette" was up year to year in Adults 18-34 (+17% - 1.4/5 vs. 1.2/5) and steady with its year-ago Memorial Day telecast in Adults 18-49 (on 5/26/14).

In viewers and young adults, the show generated ABC's best summer numbers in the 2-hour time period since last July - since 7/28/14.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 5/25/15.

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