ABC's THE BACHELOR: WOMEN TELL ALL Grows Year-to-Year
By: Caryn Robbins Mar. 03, 2015
With "The Bachelor: The Women Tell All" and a repeat of "Secrets & Lies," ABC ranked No. 2 on Monday in Adults 18-49 (1.9/5) to "The Voice"-led NBC, beating Fox's original lineup of "Gotham" and the season premiere of "The Following" (1.8/5) and CBS with a mix of originals and repeats (1.5/5). ABC's "The Bachelor: The Women Tell All" was the No. 2 TV program of the night in Adults 18-49, behind only "The Voice."
"The Bachelor: The Women Tell All" (8:00-10:00 p.m. - 8.1 million and 2.4/7 in AD18-49):Against NBC's "The Voice" from 8:00-10:00 p.m., ABC's "The Bachelor: The Women Tell All" topped its year-ago telecast in Adults 18-49 (+4% - 2.4/7 vs. 2.3/6 on 3/3/14). In fact, "The Bachelor" has been up year to year on each of its last 4 telecasts in the key young adult sales demo. Conversely, NBC's "The Voice" was down year to year for the 2nd straight Monday in Adults 18-49 (-16%). A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
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