From 8:00-10:00 p.m., opposite CBS' "58th Annual Grammy Awards" broadcast, ABC's "The Bachelor" ranked as Monday's No. 1 TV series in Adults 18-49 (2nd week in a row), outdelivering Fox's "The X-Files" for the first time (2.2/6 vs. 2.1/6).
In addition, "The Bachelor" was Monday's highest-rated series for the 7th week running in Adults 18-34 and key Women (W18-34/W18-49). Please Note: Due to the President's Day holiday, ABC's Monday programming will be coded as specials with Nielsen.
Projections Rationale: Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 2/15/16.
Image courtesy of ABC
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