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ABC's THE BACHELOR Retains 100% of Its Season Premiere

By: Jan. 10, 2017
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ABC Monday Prime (8:00-11:00 p.m. - 5.4 million and 1.7/5 in AD18-49):Up against a big COLLEGE FOOTBALL National Championship Game (Alabama-Clemson) on ESPN, ABC took the entertainment lead on Monday for the 3rd straight week in Adults 18-49 (1.7/5) with a 70% advantage over runners-up NBC and CBS (1.0/3-tied).

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For the 2nd week in a row, ABC's "The Bachelor" stood as Monday's No. 1 TV series with Adults 18-49, Adults 18-34 and across all key Women. The ABC unscripted series was also once again Monday night's most social broadcast series (455,400 interactions -Twitter/Facebook).

Ranking as the No. 1 entertainment show in each half-hour with young adults from 8:00-10:00 p.m., ABC's "The Bachelor" increased its dominance over NBC's "Celebrity Apprentice" in the 2-hour slot, leading by 67% in Total Viewers (6.5 million vs. 3.9 million) and nearly doubling it with Adults 18-49 (+91% - 2.1/6 vs. 1.1/3).

Despite the increased competition from the COLLEGE FOOTBALL championship, "The Bachelor" retained 100% of its week-earlier season premiere delivery in Adults 18-49 and was up 5% over its year-ago telecast (vs. 2.0/6 on 1/11/16). In addition, the show grew over its premiere in Women 18-34 (+16%) and Women 18-49 (+7%).

"Big Fan" (10:00-10:30 p.m. - 3.6 million and 1.0/3 in AD18-49):
From 10:00-10:30 p.m., ABC's debut of the game show "Big Fan" opened as the No. 1 entertainment program in its half-hour among Adults 18-49 (1.0/3).

"Big Fan" (10:30-11:00 p.m. - 2.7 million and 0.7/2 in AD18-49):
At 10:30 p.m., a second episode of "Big Fan" ranked No. 2 in the slot against its non-sports competition in Adults 18-49 (0.7/2-tie).

Projections Rationale: Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/9/17.

Photo credit: ABC/ Rick Rowell



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