ABC ran in a near tie for No. 1 on Monday in Adults 18-49 with CBS' original drama line up (1.7/5 vs. 1.8/5) while topping FOX by 13% (1.5/4) and NBC by 55% (1.1/3). ABC's "The Bachelor" was Monday's No. 1 TV series for the 3rd week in a row with Adults 18-49, Adults 18-34 and across all key Women.
"The Bachelor" (8:00-10:00 p.m. - 7.5 million and 2.1/6 in AD18-49) from 8:00-10:00 p.m., "The Bachelor" ranked No. 1 in each half-hour in Adults 18-49. "The Bachelor" grew week to week in Total Viewers (+9% - 7.5 million vs. 6.9 million) and Adults 18-49 (+5% - 2.1/6 vs. 2.0/6).
"The Bachelor Live" (10:00-11:00 p.m. - 4.0 million and 0.9/3 in AD18-49): At 10:00 p.m., ABC's "The Bachelor Live" outdrew the final hour of NBC's 2-hour "The Biggest Loser" in Total Viewers (4.0 million vs. 3.4 million) and nearly tied among Adults 18-49 (0.9/3 vs. 1.0/3). "The Bachelor Live" won its hour with Women 18-34, ranking No. 1 against its broadcast competition for the 3rd week running.
Projections Rationale: Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/18/16.
Image courtesy of ABC
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