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ABC's THE BACHELOR Builds to New Season Highs

By: Jan. 17, 2017
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Featuring "The Bachelor" and "Big Fan," ABC won Monday by 29% over runner-up CBS in Adults 18-49 (1.8/6 vs. 1.4/4), standing as the night's entertainment leader for the 4th week in a row. ABC's "The Bachelor" was Monday's No. 1 TV series for the 3rd straight week with Adults 18-49, Adults 18-34 and across all key Women.

ABC grew week to week in Adults 18-49 (+6%) to tie its 2nd-highest-rated Monday this season.

"The Bachelor" (8:00-10:00 p.m. - 7.1 million and 2.3/7 in AD18-49):Dominating each half-hour from 8:00-10:00 p.m. with young adults, ABC's "The Bachelor" beat NBC's "Celebrity Apprentice" in the 2-hour slot by 65% in Total Viewers (7.1 million vs. 4.3 million) and once again nearly doubled it with Adults 18-49 (+92% - 2.3/7 vs. 1.2/4). "The Bachelor" also made ABC the most watched network overall in the 2-hour slot.

"The Bachelor" built week to week in Total Viewers (+9% - 7.1 million vs. 6.5 million) and Adults 18-49 (+10% - 2.3/7 vs. 2.1/6) to earn new season highs on both counts. In addition, "The Bachelor" topped its year-ago telecast for the 2nd week running in Adults 18-49 (+5% over 2.2/6 on 1/18/16).

"Big Fan" (10:00-11:00 p.m. - 3.5 million and 1.0/3 in AD18-49): During the 10 o'clock hour, back-to back episodes of ABC's "Big Fan" held even with the show's week-earlier season premiere in the hour (0.9/3).

Projections Rationale: Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/16/17.

Photo credit: ABC/ Rick Rowell



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