ABC's Shark Tank is Friday's #1 TV Show in Key Demo
By: Caryn Robbins Oct. 22, 2013
During the week of October 14, 2013, ABC grew its Adult 18-49 audience by 6% from the prior week (1.9/6 vs. 1.8/5).
ABC ranked No. 2 on Monday, outdrawing FOX by 4.9 million viewers (7.5 million) and CBS by 5.4 million viewers (7.0 million). Both "Dancing" (+5%) and "Castle" (+16%) were up week to week in Adults 18-49. "Dancing with the Stars" (8:00-10:01 p.m. - 13.0 million and 2.1/6 in AD18-49)
ABC's "Dancing with the Stars" once again ranked as the 2nd-most-watched entertainment show on Monday to NBC's "The Voice," and in its time period outdrew CBS' 2-hour comedy block by 5.0 million viewers (8.0 million) and Fox's dramas by 5.5 million viewers (7.5 million). Christina Milian was the fourth celebrity dancer to be eliminated from the competition this season. "Dancing" was up 5% week to week (2.0/5 on 10/7/13) among Adults 18-49 to a 3-week high. On average, ABC's "DWTS" is up over the same point last season by 4% in Total Viewers and by 9% in Adults 18-49. "Castle" (10:00-11:01 p.m. - 11.1 million and 2.2/6 in AD18-49)
Building on its lead-in at 10:00 p.m. in Adults 18-49 (+5%), ABC's "Castle" surged 16% week to week to match a season high. In addition, the ABC drama spiked 42% in Adults 18-34 over the prior week (1.7/5 vs. 1.2/4) to earn a 2-year high - since 10/17/11. "Castle" was up 10% over its year-ago telecast (2.0/5 on 10/15/12) in Adults 18-49 and is also up 4% season to date (Most Current).
"Marvel's Agents of S.H.I.E.L.D." (8:00-9:01 p.m. - 7.8 million and 2.8/8 in AD18-49):
Retaining nearly all of its Viewers (99%) and Adults 18-49 week to week (97%), ABC's "Marvel's Agents of S.H.I.E.L.D." finished a strong No. 2 in the 8 o'clock hour to CBS' "NCIS." In Adults 18-49, "S.H.I.E.L.D." (2.7/8) beat NBC's season premiere of "The Biggest Loser" by 22% (2.3/7) and Fox's comedies by 87% (1.5/4 for "Dads"/"Brooklyn Nine-Nine"). It was the No. 2 scripted TV show on Tuesday in Adults 18-49. The show was up week to week in Adults 18-34 (+16%), Men 18-34 (+25%) and Women 18-34 (+11%). The ABC drama dominated its hour with Adults 18-34 and key Men (M18-34/M18-49), ranking as Tuesday's No. 1 TV show for the 4th straight week in Men 18-34 and Men 18-49. On average, "S.H.I.E.L.D." is improving ABC's Adult 18-49 delivery in the time period year over year by 175% in Adults 18-49. The season's No. 1 freshman series in Adults 18-49, ABC's "S.H.I.E.L.D." is also the highest-rated new show this season with Upscale young adults (with a 6.8 rating among AD18-49 in $100k+ annual income homes). In fact, it is the season's No. 3 rated Upscale entertainment series, behind only "Modern Family" and "The Big Bang Theory," respectively. "Marvel's Agents of S.H.I.E.L.D." also reports the youngest Median Age (45.1 years) for any ABC series and is considerably younger than both Fox's "Sleepy Hollow" (47.3 years) and NBC's "Blacklist" (53.8 years). After finishing premiere week as the biggest regular series gainer in the L+7 Adult 18-49 ratings (+2.3 rating points), "S.H.I.E.L.D." continues to see increasing playback in the Live + 3 Day numbers (Week 3 +52% vs. Week 2 +48% vs. Week 1 +38%). And with greater competition in the time period this week for young adults and men from MLB playoff baseball coverage (NLCS on TBS), playback is expected to be even stronger. "The Goldbergs" (9:01-9:31 p.m. - 5.1 million and 1.6/4 in AD18-49):
At 9:00 p.m., ABC's "The Goldbergs" was Tuesday's most-watched comedy for the 4th consecutive week. "Trophy Wife" (9:31-10:00 p.m. - 4.1 million and 1.3/3 in AD18-49):
At 9:30 p.m., ABC's "Trophy Wife" pulled in 1.4 million more viewers than Fox's "The Mindy Project" (2.7 million). It was the night's 2nd-most-watched comedy, behind only "The Goldbergs" and outdrawing all 4 of Fox's sitcoms for the 4th straight Tuesday. Week to week, "Trophy Wife" retained 93% of its Adult 18-49 delivery and 100% in both Adults 18-34 and Women 18-34. Wednesday
Up against Fox's MLB playoff game (American League Championship Series), ABC ranked No. 1 on Wednesday in Adults 18-49 (tie) for the 4th straight week, beating Fox's baseball coverage by 4% (2.3/7) and defeating NBC by 1 full rating point (1.4/4). ABC aired the Top 2 TV shows of the night among young adults with "Modern Family" and "Toy Story OF TERROR!" ABC is delivering its most competitive Wednesday start to a season in 6 years - since 2007-08. "Toy Story OF TERROR!" (8:00-8:30 p.m. - 10.6 million and 3.1/10 in AD18-49):
At 8:00 p.m., ABC's premiere of "Toy Story OF TERROR!" opened at No. 1 among Total Viewers and Adults 18-49, giving ABC its best performance in the time period in nearly 2 years - since 11/09/11. In addition, it was the night's dominant No. 1 show with Kids 2-11 (5.8/19) posting the Net's highest rating in the half-hour in almost 6 years - 11/28/07. It was also the most social entertainment broadcast of the evening (25,571 tweets). Among viewers and young adults, "Toy Story OF TERROR!" stands as broadcast TV's highest-rated animated special since November 2011 and ABC's top animated special since December 2009 - since 11/29/11 and 12/08/09. "Back in the Game" (8:30-9:00 p.m. - 6.4 million and 1.9/5 in AD18-49):
In the 8:30 p.m. half-hour, ABC's "Back in the Game" grew week to week by 6% in Adults 18-49, beating NBC's "Revolution" in the time period by 36% (1.4/4). The new ABC comedy was also up week to week in other key demos, hitting series highs with Adults 18-34 (tie), Women 18-34, Teens 12-17 (tie) and Kids 2-11. "Modern Family" (9:00-9:31 p.m. - 10.9 million and 4.1/11 in AD18-49):
For the 4th consecutive week this season, ABC's "Modern Family" was Wednesday's dominant No. 1 TV show among Adults 18-49. "Modern Family" was up week to week in Total Viewers (+3%) Adults 18-49 (+5%). "Super Fun Night" (9:31-10:00 p.m. - 6.0 million and 2.1/6 in AD18-49):
ABC's "Super Fun Night" was the No. 2 series in 9:30 p.m. half-hour among Adults 18-49, beating the final half-hour of NBC's "L&O: SVU" by 11% (2.1/6 vs. 1.9/5). In addition, the freshman comedy ranked No. 2 in the half-hour with key Adults 18-34 and Women 18-34, while ranking as the No. 1 broadcast program with Teens 12-17. "Nashville" (10:00-11:00 p.m. - 5.8 million and 1.6/5 in AD18-49):
At 10:00 p.m., ABC's "Nashville" held steady week to week in Adults 18-49, beating NBC's "Ironside" by a best-yet 60% (1.6/5 vs. 1.0/3). In addition for the 3rd week in a row, "Nashville" beat out its broadcast competition in The Hour with Women 18-34. Thursday
Opposite Game 5 of the ALCS playoffs, ABC earned second place on Thursday in Adults 18-49, beating Fox's baseball coverage by 4% (2.3/7) and doubling NBC on the night (+100% - 1.2/3). ABC's "Scandal" was up 6% week to week (2nd-highest-ever number) and up 74% year to year, to stand as the week's No. 1 10:00 p.m. drama (tracking as the week's No. 1 broadcast drama overall) and as the No. 2 TV show on Thursday for the 3rd week running (behind only "The Big Bang Theory"). ABC was up over the year-ago Thursday for the 3rd week in a row in Adults 18-49 (+4% - 2.3/7 on 10/18/12). "Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 4.5 million and 1.2/4 in AD18-49):
During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" beat NBC's comedies for the 2nd week in a row ("Parks and Recreation"/"Welcome to the Family" = 2.9 million and 1.1/3) in Total Viewers (+1.6 million) and Adults 18-49 (+9%). The freshman ABC 8:00 p.m. drama essentially matched the delivery of NBC's veteran drama "Parenthood" on the night (1.2/4 vs. 1.3/4). Based on Live + 3 Day for its series debut, "Once Upon a Time in Wonderland" saw its Adult 18-49 number build 35% to a 2.3 rating (+0.6 rating points) and also saw its Total Viewer count grow by 1.5 million to 7.3 million viewers. "Grey's Anatomy" (9:00-10:00 p.m. - 8.8 million and 2.7/8 in AD18-49):
At 9:00 p.m., ABC's "Grey's Anatomy" ranked No. 1 in Adults 18-49, beating Fox's MLB playoff coverage by 17% (2.3/7), CBS' comedies by 17% ("The Crazy Ones"/"Two and a Half Men" = 2.3/6) and once again more than doubled NBC's comedies (+125% over "Sean Saves the World"/"The Michael J FOX Show" = 1.2/3). "Grey's" delivered strong week to week retention in viewers (100%) and young adults (96%). "Scandal" (10:00-11:00 p.m. - 9.5 million and 3.3/10 in AD18-49):
Building on its "Grey's" lead-in for the 3rd week in a row in Adults 18-49 (by a best-ever +22%), ABC's "Scandal" beat its combined drama competition by 18% on CBS ("Elementary" = 1.5/4) and NBC ("Parenthood" = 1.3/4) during the 10:00 p.m. hour. It also ranked No. 1 in the slot with Total Viewers. "Scandal" was up week to week in Total Viewers (+6%) and Adults18-49 (+6%) to deliver the series' 2nd-best-ever numbers, behind only its 3rd season premiere two weeks ago. On average in Adults 18-49, "Scandal" is up 65% over its first three telecasts last year (3.3/10 vs. 2.0/6), making the ABC drama the fastest growing returning series this season. Social Stats: All 3 of ABC's Thursday dramas ranked among the top 5 most social broadcast series of the evening, led by "Scandal" (No. 1 - 283,626 tweets), "Grey's" (No. 3 - 36,515 tweets) and "Once Upon a Time in Wonderland" (No. 5 - 11,342 tweets). Currently, "Scandal" ranks as ABC's most-social series to date with over 2 million tweets. Friday
With week-to-week increases for each of its shows on the night, ABC ran neck-and-neck with CBS for No. 1 on Friday in Adults 18-49, pacing within 1-tenth of a rating point and tied in audience share (1.4/5 vs. 1.5/5 - CBS). ABC outdelivered NBC by 27% (1.1/4) and FOX by 40% (1.0/4). ABC's "Shark Tank" was Friday's No. 1 TV program for the 5th week running in Adults 18-49. "Last Man Standing" (8:00-8:30 p.m. - 6.2 million and 1.3/5 in AD18-49):
At 8:00 p.m., ABC's "Last Man Standing" was up 8% week to week in Adults 18-49. "The Neighbors" (8:30-9:00 p.m. - 4.3 million and 1.0/4 in AD18-49):
At 8:30 p.m., "The Neighbors" grew 11% over the prior week in Adults 18-49. "Shark Tank" (9:00-10:00 p.m. - 6.6 million and 2.0/7 in AD18-49):
Increasing over its lead-in by 100% at 9:00 p.m., ABC's "Shark Tank" dominated its hour by 43% over second-place CBS' "Hawaii Five-0" (2.0/7 vs.1.4/5). The ABC unscripted series surged 18% week to week in Adults 18-49 to match a season-high. On average, "Shark Tank" is up over the comparable weeks last season by 9% in Total Viewers and by 17% in Adults 18-49. "20/20" (10:00-11:00 p.m. - 4.6 million and 1.2/4 in AD18-49):
During the 10:00 p.m. hour, ABC's "20/20" gained 9% in Adults 18-49 and 7% in Adults 25-54 over the previous week. Saturday
With College Football coverage (Florida State vs. Clemson), ABC ran neck-and-neck with Fox's MLB playoffs for No. 1 on Saturday among Adults 18-49, pacing within 1-tenth of a rating point and tied in audience share (2.0/7 vs. 2.1/7). In fact, ABC tied FOX in Men 18-34 and Men 18-49 as the night's highest-rated network. In addition, ABC dominated NBC's College Football coverage (3.4 million and 0.8/3) by 79% in Total Viewers and by 150% in Adults 18-49. "Saturday Night Football" (8:20-12:08 a.m. - 5.7 million and 1.9/6 in AD18-49): ABC's "Saturday Night Football" was up over the year-ago game in Total Viewers (+19%) and Adults 18-49 (+6%) for the 3rd consecutive telecast.
Sunday
Opposite NBC's big Sunday Night Football Contest (Broncos-Colts) and an NFL overrun-boosted CBS pushing its lineup back approximately 30 minutes, ABC delivered Sunday's Top 2 broadcast dramas in Adults 18-49 for the 4th consecutive week with "Once Upon a Time" and "Revenge," outdelivering NFL-assisted CBS' "The Good Wife" and "The Mentalist." In addition, "Once Upon a Time" (43,234 tweets) and "Revenge" (16,939 tweets) were Sunday's Top 2 most social entertainment series on broadcast TV. The Net increased its overall audience for the 2nd week in a row (+4%) to a best-since-premiere number. "America's Funniest Home Videos" (7:00-8:00 p.m. - 5.6 million and 1.1/3 in AD18-49):
In the 7 o'clock hour, "America's Funniest Home Videos" was up 6% in Total Viewers over its season premiere the prior week. "Once Upon a Time" (8:00-9:00 p.m. - 7.1 million and 2.1/5 in AD18-49):
Sunday's top-rated broadcast drama, ABC's "Once Upon a Time," surged 91% over its Adult 18-49 lead-in at 8:00 p.m. and gained 5% from its first half-hour to its second half-hour (2.0/5 to 2.1/5). Live + 7 Day Ratings: On average this season, "Once Upon a Time" builds 46% over its L+SD number to a 3.8 rating in Adults 18-49 in L+7 (+1.2 rating points). This year's Adult 18-49 build in TV playback for the show is 11 percentage points higher than the same point last year (+46% vs. +35%). "Revenge" (9:00-10:01 p.m. - 6.2 million and 1.5/4 in AD18-49):
During the 9 o'clock hour, ABC's "Revenge" defeated its CBS' drama competition ("The Good Wife" = 1.4/3) in Adults 18-49. "Revenge" increased its overall audience week to week (+3%). Live + 7 Day Ratings: On average this season, ABC's "Revenge" adds 52% to its L+SD number up to a 3.2 rating in L+7 (+1.1 rating points). Like its lead-in, "Revenge's" L+7 increase with Adults 18-49 is 11 full percentage points higher than the same point last year (+52% vs. +41%). "Betrayal" (10:00-11:00 p.m. - 3.5 million and 0.9/2 in AD18-49):
During the 10 o'clock hour, ABC's "Betrayal" was up week to week by 21% in Total Viewers and 13% in Adults 18-49. ABC's freshman drama continued to outperform its CBS drama competition ("The Mentalist") in Women 18-34, leading by 22% (1.1/3 vs. 0.9/3). Live + 7 Day Ratings: "Betrayal" showed a big increase in L+7 Adult 18-49 gains for its second telecast (+55% in Week 2 vs. +40% in Week 1). On average, the new ABC drama is delivering a 1.9 L7 Adult 18-49. WEEK NO. 04: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 3.0 No.1 CBS 10,330,000
No.2 CBS 2.3 No.2 NBC 9,390,000
No.3 ABC 1.9 No.3 ABC 7,040,000
No.4 FOX 1.8 No.4 FOX 6,150,000
No.5 CW 0.8 No.5 CW 1,880,000
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 10/14/13. Source: Socialguide, Total Tweets for each series +/- 3hrs during telecast 10/7-10/13/13.
Comments
Videos