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ABC's SUBURGATORY is #1 Scripted Show with Adults 18-49

By: Mar. 28, 2013
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Returning to an all-original Wednesday lineup for the first time in 4 weeks, ABC earned second place to FOX with a 2-hour Idol in Adults 18-49. ABC's Modern Family topped American Idol for its 2nd straight original telecast in Adults 18-49 to lead the night. Once TV playback is factored in, Modern Family gains 2.2 Adult 18-49 rating points on average and will be firmly the #1 TV show on the night.

Opposite the opening half-hours of Idol and CBS' Survivor at 8pm, ABC's The Middle outdelivered NBC's Whitney by 3.7 million viewers and by 80% in Adults 18-49.

Gaining week to week at 8:30pm in viewers (+15%) and young adults (+7%), ABC's freshman season finale of The Neighbors dominated NBC's sophomore season finale of Whitney by 2.4 million viewers and by 36% in Adults 18-49.

More than doubling its Adult 18-49 lead-in at 9pm (+113%), ABC's Modern Family held a 100% advantage over its nearest scripted competition in the half-hour (NBC's Law & Order: SVU). In addition, Modern Family won the half hour across all key Men and Teens 12-17.

In the 9:30pm half-hour, ABC's Suburgatory stood as the #1 scripted show with Adults 18-49. The sophomore ABC sitcom surged week to week in viewers (+29%) and young adults (+27%) to deliver its best numbers in 1 month on both measures. Improving its slot over original programming on the same night last year, Suburgatory drew 32% more viewers to ABC in the half-hour year to year.

In its first original airing since February 27th, ABC's Nashville came back to rank as the #1 scripted show in the 10 o'clock hour with Adults 18-34, and for its 8th straight original, in Women 18-34. Catapulting 81% (and +1.3 rating points) over its initially reported Live + Same Day Adult 18-49 rating for its last original, ABC's freshman Nashville was that week's biggest percentage gainer for any new series, growing from a 1.6 rating to a 2.9 rating in the final Live + 7 numbers.



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