ABC's SPEECHLESS Stands as Wednesday's No. 1 TV Show for the First Time Ever
By: Caryn Robbins Jan. 19, 2017
Despite airing a repeat "Modern Family" at 9:00 p.m. and competing against all-original lineups on the other nets, ABC ranked No. 1 for the 3rd consecutive Wednesday of 2017 in Adults 18-49 (1.3/5-tied w/Fox). Even with "Modern Family" in replay, ABC still delivered Wednesday's top TV shows in the key young adult sales demo with ABC freshman comedy "Speechless" ranking as Wednesday's No. 1 TV show for the first time ever (1.6/6), while "Fresh Off the Boat" (1.5/6) and "black-ish" (1.5/5) tied for No. 2 on the night with NBC's "Chicago PD" (1.5/5).
For the 3rd week running, ABC's comedies ranked No. 1 in each half-hour from 8:00-10:00 p.m. with Adults 18-49. A special Wednesday airing of ABC's "Fresh Off the Boat" at 8:00 p.m. spiked over its regular Tuesday telecast the previous night (on 1/17/17 at 9:00 p.m.) in Total Viewers (+41% - 5.5 million vs. 3.9 million) and Adults 18-49 (+25% - 1.5/5 vs. 1.2/4), drawing the show's most watched telecast overall since September 2015 and a best-since-premiere young adult number - since 9/22/15 and 10/11/16, respectively. Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).New Series: Based on similar series. A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.
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