ABC's 'S.H.I.E.L.D.' Finale Up 11% in Adults 18-49 to Tie a 10-Week High

Opposite the high-rated season finale of CBS' "NCIS" and NBC's "The Voice" at 8:00 p.m., ABC's "Fresh Off the Boat" built over the prior week in Total Viewers (+8% - 4.2 million vs. 3.9 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/4). In addition, the show shot up 50% in Men 18-34 to a 7-week high and jumped 75% in Kids 2-11 to a 13-week high - since 3/29/16 and 2/16/16, respectively.

"The Real O'Neals" (8:30-9:00 p.m. - 3.3 million and 0.9/3 in AD18-49):
At 8:30 p.m., ABC's "The Real O'Neals" gained Total Viewers week to week (+6% - 3.3 million vs. 3.1 million) and held even with Adults 18-49 (0.9/3). "The Real O'Neals" surged 67% with Kids 2-11 to an 8-week high - since 3/22/16. The ABC freshman comedy beat the second half-hour of Fox's "Megyn Kelly Presents" by 29% in Adults 18-49 (0.7/3).

"Marvel's Agents of S.H.I.E.L.D." (9:00-11:00 p.m. - 3.0 million and 1.0/3 in AD18-49):
From 9:00-11:00 p.m., ABC's season finale of "Marvel's Agents of S.H.I.E.L.D." grew week to week in Total Viewers to a 3-week high (+3% - 3.0 million vs. 2.9 million) and Adults 18-49 to match a 10-week high (+11% - 1.0/3 vs. 0.9/3) - since 4/26/16 and 3/8/16, respectively. The ABC drama tied for No. 1 in its 2-hour slot with Men 18-34 and Teens 12-17. During the final hour of the night, where the drama will relocate next season, "S.H.I.E.L.D." delivered ABC's top Adult 18-49 rating in the Tuesday 10 o'clock hour in 19 weeks - since 1/5/16.

"S.H.I.E.L.D." Live + 7 Day Season to Date: On average this season, originals of "S.H.I.E.L.D." jump +83% from L+SD to average a 2.2 rating in Live + 7 Day Adults 18-49 (rising from a 1.2 L+SD rating).

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/17/16.

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