Based on the most recent round of Live + 7 Day ratings (for Sunday, 10/30/16) against the WORLD SERIES GM5, "Secrets and Lies" (+117%) and "Quantico" (+150%) both scored their series' highest-ever L+7 increases among Adults 18-49.
Fast Affiliate Live + Same Day Results for 11/13/16:
At 9:00 p.m. against a big
SUNDAY NIGHT FOOTBALL CONTEST (Seattle-New England) and "The Walking Dead," ABC's "Secrets and Lies" grew for the 2nd week in Total Viewers (+11% - 3.1 million vs. 2.8 million) and was up in Adults 18-49 (+17% - 0.7/2 vs. 0.6/2), drawing its biggest audience in 4 weeks and tying a 4-week high with young adults - since 10/16/16.
At 10:00 p.m., ABC's "Quantico" surged 23% in Total Viewers week to week (2.7 million vs. 2.2 million) and built 17% in Adults 18-49 (0.7/2 vs. 0.6/2), earning 3-week highs on both Nielsen measures - since 10/23/16.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/13/16.
Photo credit: ABC/ Giovanni Rufino
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