ABC's SECRETS AND LIES Grows to Equal Series HIgh in Key Demo

Opposite an NCAA Basketball Tournament-overrun boosted CBS, ABC ranked No. 2 on Sunday in Adults 18-49 (1.4/4) with "Once Upon a Time" finishing as the night's top-rated scripted broadcast (1.8/6).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.4 million and 1.4/5 in AD18-49):
At 7:00 p.m. against CBS' high-rated NCAA overrun, ABC's "America's Funniest Home Videos" built week to week in Adults 18-49 (+8% - 1.4/5 vs. 1.3/5).

"Once Upon a Time" (8:00-9:00 p.m. - 5.7 million and 1.8/6 in AD18-49):
Building on its lead-in at 8:00 p.m. (+29%), ABC's "Once Upon a Time" earned first place in its hour for the 4th week in a row in Adults 18-49 (1.8/6). The ABC drama held steady week to week in Adults 18-49 and gained 8% with Adults 18-34.

"Secrets and Lies" (9:00-10:00 p.m. - 5.5 million and 1.5/4 in AD18-49):
At 9:00 p.m., ABC's "Secrets and Lies" was up and dominated its CBS drama competition in the hour, beating "Madam Secretary"/"The Good Wife" by 36% in Adults 18-49 (1.5/4 vs. 1.1/3). The new ABC drama grew by 7% week to week in Adults 18-49 to tie a series high.

Based on Live + 3 Day ratings, ABC's "Secrets and Lies" increased to a 2.1 rating among Adults 18-49 for last Sunday's third episode, up 5% week to week (vs. a 2.0) to equal its highest L+3 number yet. The ABC freshman posted larger playback growth for the 2nd straight telecast in the key young adult demo, growing by a best-yet +50% (vs. +43% for episode 2 and +40% for episode 1) after 3 days of TV playback.

"Revenge" (10:00-11:00 p.m. - 4.4 million and 1.1/3 in AD18-49):
At 10:00 p.m., ABC's "Revenge" beat out its drama competition, leading CBS' "The Good Wife"/"Battle Creek" by 22% in Adults 18-49 (1.1/3 vs. 0.9/3). "Revenge" was even with the prior week in Adults 18-49 and increased 14% in Adults 18-34 to equal its top numbers since December - since 12/7/14.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/22/15.

To post a comment, you must register and login.