ABC's SECRET MILLIONAIRE Grows to HIghest Adult 18-49 Rating
By: Caryn Robbins Aug. 20, 2013
During the week of August 12, 2013, ABC (4.12 million) was the 2nd-most-watched TV network, outdrawing both NBC (4.06 million) and FOX (3.70 million), continuing to hold the No. 2 position to CBS for the 2012-13 TV season. Drawing its biggest-ever audience on ABC, Monday's "CMA Music Festival" ranked among the week's Top 5 most-watched TV shows (No. 5). On Sunday, the freshman season finale of "Whodunnit?" surged 27% to close out at a series-high in Adults 18-49, and delivered the series' 2nd-largest audience overall. ABC grew its overall audience year to year for the 4th straight week, up the most for any broadcaster (+11% - 4.1 million vs. 3.7 million on w/o 8/13/12).
From 8:00-11:00 p.m., the "CMA Music Festival: Country's Night to Rock" (8.3 million and 2.0/6) dominated its 3-hour time period, beating CBS (6.1 million and 1.5/4) by wide margins in viewers (+36%) and young adults (+33%). The "CMA Music Festival" spiked over last year's telecast (5.7 million and 1.5/4 on 9/17/12) by 46% in viewers and by 33% in Adults 18-49. In fact, the "CMA Music Festival" drew its biggest-ever audience on ABC and equaled a 7-year-high in Adults 18-49 (since 2006). The Net began airing the annual program in 2005. Tuesday "Extreme Weight Loss" (8:00-10:00 p.m.)
ABC's "Extreme Weight Loss" grew over its year-ago telecast (on 8/12/12) for the second week in a row among Total Viewers (+29% - 3.6 million vs. 2.8 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/2). In fact, on average this summer, "Extreme Weight Loss" is growing its overall audience by 5% through the comparable weeks last summer.
In the 10 o'clock hour, "ABC's The Lookout" beat NBC's summer drama ("Camp") in Total Viewers (+3% - 3.5 million vs. 3.4 million), Adults 25-54 (+8% - 1.3/3 vs. 1.2/3) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3). Growing week to week across all key measures, "ABC's The Lookout" delivered its most-watched telecast in 7 weeks and scored its best performances since June among Adults 25-54 and Adults 18-49 - since 6/26/13 and 6/19/13, respectively. Thursday "Wipeout" (8:00-9:00 p.m.)
ABC's "Wipeout" grew week to week by 5% in Total Viewers (3.7 million vs. 3.5 million) and by 33% in Adults 18-49 (1.2/4 vs. 0.9/3) to match its best young adult performance since its season premiere in early May - since 5/9/13. "Motive" (9:00-10:01 p.m.)
ABC's "Motive" saw gains over the prior week in both Total Viewers (+8% - 4.3 million vs. 4.0 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/2), equaling a 7-week high in young adults - since 6/27/13. In addition, "Motive" shot up week to week by 20% in Adults 18-34 (0.6/2 vs. 0.5/2) to match its highest rating since May - since 5/30/13.
At 10:00 p.m., ABC's "Rookie Blue" stood as the most-watched program (4.7 million) in The Hour for the 6th week in a row. The ABC drama was up over the prior week by 4% in Total Viewers (4.7 million vs. 4.5 million), by 11% in Adults 18-49 (1.0/3 vs. 0.9/3) and by 17% in Adults 25-54 (1.4/4 vs. 1.2/3). Sunday "America's Funniest Home Videos" (7:00-8:00 p.m.)
At 7 o'clock opposite the opening hour of Fox's NFL preseason game (Colts-Giants), ABC's repeat "America's Funniest Home Videos" grew week to week by 7% in Total Viewers (4.7 million vs. 4.4 million) and by 13% in Adults 18-49 (0.9/3 vs. 0.8/3) to draw its biggest overall audience and match its best young adult rating in 4 weeks - since 7/21/13. "Secret Millionaire" (8:00-9:00 p.m.)
In the 8:00 p.m. hour against the NFL preseason game on FOX, ABC's "Secret Millionaire" was up over the prior week by 9% in Adults 18-49 (1.2/4 vs. 1.1/3) to equal its highest number in more than 1 year - since 7/15/12. "Whodunnit?" (9:00-10:00 p.m.)
Despite airing against Fox's NFL game, the season finale of ABC's "Whodunnit?" marked a series high among Adults 18-49 and was the show's 2nd-most-watched telecast. Growing for the 2nd week in a row, "Whodunnit?" scored solid double-digit gains in Total Viewers (+13% - 3.6 million vs. 3.2 million) and Adults 18-49 (+27% - 1.4/4 vs. 1.1/3). Standing as the No. 2 broadcast program in the 9:00 p.m. hour among Adults 18-49, "Whodunnit?" (1.4/4) beat out CBS' "Unforgettable" by 27% (1.1/3) and the first hour of NBC's "Crossing Lines" finale by 250% (0.4/1). Kam solved the murder mystery and was declared the winner of the $250,000 reward. "Castle" (10:00-11:00 p.m.)
At 10:00 p.m., an encore of ABC's "Castle" dominated an original of NBC's "Crossing Lines" for the 4th straight telecast in Adults 18-49. "Castle" outdelivered the second hour of "Crossing Lines'" finale by 55% in Total Viewers (3.1 million vs. 2.0 million) and by 75% with young adults (0.7/2 vs. 0.4/1). WEEK NO. 47: ADULTS 18-49 TOTAL VIEWERS
No.1 FOX 1.3 No.1 CBS 5,370,000
No.2 CBS 1.1 No.2 NBC 4,120,000
No.2 NBC 1.1 No.3 ABC 4,060,000
No.4 ABC 1.0 No.4 FOX 3,700,000
No.5 CW 0.3 No.5 CW 960,000 Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 08/12/13.
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