More than doubling its Adult 18-49 lead-in (+155% over the repeat Shark Tank) at 9pm, ABC's Grey's Anatomy took second place in its hour, beating Fox's Idol-driven Glee by 33% and NBC's 1-hour The Office by 40%. The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Grey's was the only show in The Hour to gain young adult audience from start to finisH. Grey's held strong retention of its week-ago telecast in viewers (98%) and young adults (93%).
Delivering its best lead-in retention ever out of an original Grey's (92%/96%), ABC's
Scandal won the 10 o'clock hour in Adults 18-49 by 22% over CBS'
Elementary (biggest margin ever) and tripled NBC's series debut of
Do No Harm (+200%).
Scandal was the #1 series in its slot for its 6th consecutive broadcast with young adults.
Gaining over its last original in Adults 18-49 (+4%),
Scandal marked its 2nd-highest rating ever. In fact over the course of its last 5 originals,
Scandal has delivered the series' Top 5 highest-rated telecasts. In addition, the
ABC drama hit new series highs with key Women (W18-34/W18-49). The
ABC sophomore was up over an original
Private Practice on the year-ago night by 23% in viewers and by 17% in young adults.
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