ABC Thursday Prime (8-11pm - 10.4 million and 3.0/9 in AD18-49): Up against CBS' Thursday Night Football, ABC remained the dominant non-sports net on Thursday in Total Viewers (10.4 million) and Adults 18-49 (3.0/9).
For the 2nd week in a row, the Net delivered the Top 3 entertainment shows on the night (which included series debuts of Fox's drama
GRACEPOINT and NBC's comedies Bad Judge/A to Z) with
HOW TO GET AWAY WITH MURDER (11.8 million and 3.2/10),
SCANDAL (10.4 million and 3.3/10) and Grey's (9.1 million and 2.6/8). Each of the
ABC dramas delivered strong retention of their big week-ago openers in the Fast Affiliate Adult 18-49 numbers: Grey's 86% (2.6 rtg. vs. 3.0 rtg.),
SCANDAL 87% (3.3 vs. 3.8) and
HOW TO GET AWAY WITH MURDER 84% (3.2 vs. 3.8). For perspective, NBC's
THE BLACKLIST retained a lesser 82% of its week-earlier premiere Adult 18-49 audience this past Monday (3.4 vs. 2.8 - L+SD Nationals)
· ABC's
SCANDAL and
HOW TO GET AWAY WITH MURDER are once again tracking as the week's Top 2 dramas in Adults 18-49.
· For the 2nd consecutive week, ABC's Thursday was up from the year-ago night (8.6 million and 2.8/8, which included Scandal's season opener) in Total Viewers (+21%) and Adults 18-49 (+7%).
...more to follow, including L3 and L7 projections
ABC Dominates its Non-Sports Competition on Thursday Night - L3 and L7 Projections
Thursday Night (10/2/14) -
ABC Total Viewer and Adult 18-49 Projections
Grey's Anatomy: Live + 3 = 14.2 million/3.8 rating and Live + 7 = 15.3 million/4.1 rating
Scandal: Live + 3 = 15.2 million/4.7 rating and Live + 7 = 16.0 million/4.9 rating
How to Get Away with Murder: Live + 3 = 17.2 million/4.6 rating and Live + 7 = 18.0 million/4.8 rating
Live + Same Day Fast Affiliate Results:
Please Note: Last week, all 3 of ABC's Thursday dramas went up 1-tenth from the preliminary to National Adult 18-49 ratings and also added Total Viewers. Therefore, please use Fast Affiliate numbers for both weeks in any comparisons (listed below).
ABC Thursday Prime (8-11pm - 10.4 million and 3.0/9 in AD18-49): Up against CBS' Thursday Night Football,
ABC remained the dominant non-sports net on Thursday in Total Viewers (10.4 million) and Adults 18-49 (3.0/9). For the 2nd week in a row, the Net delivered the Top 3 entertainment shows on the night (which included series debuts of Fox's drama
GRACEPOINT and NBC's comedies Bad Judge/A to Z) with
HOW TO GET AWAY WITH MURDER (11.8 million and 3.2/10),
SCANDAL (10.4 million and 3.3/10) and Grey's (9.1 million and 2.6/8). Each of the
ABC dramas delivered strong retention of their big week-ago openers in the Fast Affiliate Adult 18-49 numbers: Grey's 87% (2.6 rtg. vs. 3.0 rtg.),
SCANDAL 87% (3.3 vs. 3.8) and
HOW TO GET AWAY WITH MURDER 84% (3.2 vs. 3.8). For perspective, NBC's
THE BLACKLIST retained a lesser 82% of its week-earlier premiere Adult 18-49 audience this past Monday (2.8 vs. 3.4 - L+SD Nationals)
· ABC's
SCANDAL and
HOW TO GET AWAY WITH MURDER are once again tracking as the week's Top 2 dramas in Adults 18-49.
· For the 2nd consecutive week, ABC's Thursday was up from the year-ago night (8.6 million and 2.8/8, which included Scandal's season opener) in Total Viewers (+21%) and Adults 18-49 (+7%).
Grey's Anatomy (8-9pm - 9.1 million and 2.6/8 in AD18-49): At 8pm, Grey's ranked as the #1 non-sports program, beating runner-up Fox's
BONES by 44% in Total Viewers (9.1 million vs. 6.3 million) and by 73% in Adults 18-49 (2.6/8 vs. 1.5/5). The 9th season
ABC medical drama continued to improve its new time period year to year (5.8 million and 1.6/5 on 10/3/13).
Scandal (9-10pm - 10.4 million and 3.3/10 in AD18-49): Surging from its lead-in during the 9pm hour, ABC's
SCANDAL more than doubled Fox's debut of
GRACEPOINT (4.8 million and 1.2/3) and towered over NBC's comedy debuts (Bad Judge/A to Z = 5.3 million and 1.3/4).
·
SCANDAL was up over the year-ago telecast of Grey's in
THE HOUR (9.6 million and 3.1/9).
How to Get Away with Murder (10-11pm - 11.8 million and 3.2/10 in AD18-49): Gaining viewers from its lead-in at 10pm, ABC's
HOW TO GET AWAY WITH MURDER held strong triple-digit advantages over NBC's
PARENTHOOD in Total Viewers (+168% - 11.8 million vs. 4.4 million) and Adults 18-49 (+146% - 3.2/10 vs. 1.3/4). The week's #1 10pm show, HTGAWM leads its nearest competition in the final hour of primetime by 14% in Adults 18-49 (NBC's Blacklist this past Monday = 2.8/8).
· Impressively,
HOW TO GET AWAY WITH MURDER was up over the year-ago season opener of
SCANDAL by 1.3 million viewers in
THE HOUR (11.8 million vs. 10.5 million on 10/3/13).
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