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ABC's SCANDAL Builds in Its New 10 p.m. Slot and Boosts the Hour Year to Year

By: Apr. 06, 2018
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ABC's SCANDAL Builds in Its New 10 p.m. Slot and Boosts the Hour Year to Year  Image

ABC's TGIT lineup ran neck-and-neck with a "Big Bang"-led CBS for No. 1 on Thursday in Adults 18-49 (1.2/5 vs. 1.3/6) and beat out NBC by 50% (0.8/3) and FOX by 71% (0.7/3). With strong delayed viewing for its Thursday dramas, ABC is projected to move ahead and win Thursday night, once Live + 7 Day Adult 18-49 ratings become available.

At 8:00 p.m., ABC's "Grey's Anatomy" took second in its hour with Adults 18-49 (1.6/7) against CBS' top-rated comedies ("The Big Bang Theory"/"Young Sheldon") and took 1st place in the hour by 20% in Adults 18-34, finishing as Thursday's No. 1 TV show with the younger segment of the key sales demo. "Grey's" held even with its week-earlier Fast Affiliate young adult delivery.

Continuing to deliver solid retention out of "Grey's" at 9:00 p.m., ABC's "Station 19" nearly tied CBS' comedies for No. 1 in its hour in Adults 18-49 (1.0/4 vs. 1.1/5 - "Mom"/"Life in Pieces"), while holding a wide advantage over NBC's comedies (+42% - 0.7/3 for "Will & Grace" finale/"Champions"). The new ABC drama ranked No. 1 in the hour with Adults 18-34 (tie) and key Women (W18-34/W18-49).


On its second week at 10:00 p.m., ABC's "Scandal" grew over the prior week by 5% in Total Viewers (3.9 million vs. 3.7 million) and by 13% in Adults 18-49 (0.9/4 vs. 0.8/4). "Scandal" delivered double-digit improvement to the hour for ABC from the same night last year (3.4 million and 0.7/3 for "The Catch" on 4/6/17) in Total Viewers (+15%) and Adults 18-49 (+29%).



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