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ABC's Replay of CHARLIE BROWN CHRISTMAS Beats NBC's 'Elf' Debut

By: Dec. 17, 2014
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ABC's Second Replay this Season of "A Charlie Brown Christmas" beats NBC's Debut of "Elf: Buddy's Musical Christmas" by wide margins. ABC's "Disney Prep & Landing" Specials SPIKE Year to Year by Double Digits

Live + Same Day Fast Affiliate Results:

"A Charlie Brown Christmas" (8:00-9:00 p.m. - 6.3 million and 1.7/6 in AD18-49):
From 8:00-9:00 p.m., ABC's second replay this season of "A Charlie Brown Christmas" took second to CBS' "NCIS," beating NBC's debut of "Elf: Buddy's Musical Christmas" by 1.4 million viewers (6.3 million vs. 4.9 million) and by 31% in Adults 18-49 (1.7/6 vs. 1.3/4). In addition, ABC's special PEANUTS replay tied Fox's season finale of "Masterchef Junior" in THE HOUR among Adults 18-49 (1.7/6) and finished as the No. 1 TV show of the night with Kids 2-11 (2.0/7).

"Disney Prep & Landing" (9:00-9:30 p.m. - 4.2 million and 1.3/4 in AD18-49):
At 9:00 p.m. opposite NBC's "The Voice" finale, ABC's annual rebroadcast of "Disney Prep & Landing" was up over its year-ago telecast (on 12/16/13) by 8% in Total Viewers (4.2 million vs. 3.9 million) and by 44% in Adults 18-49 (1.3/4 vs. 0.9/3).

"Disney Prep & Landing 2: Naughty vs. Nice" (9:30-10:00 p.m. - 3.6 million and 1.2/4 in AD18-49):
At 9:30 p.m. against the second half-hour of "The Voice," ABC's encore of "Disney Prep & Landing 2: Naughty vs. Nice" built on its year-ago telecast (on 12/16/13) by 6% in Total Viewers (3.6 million vs. 3.4 million) and by 33% in Adults 18-49 (1.2/4 vs. 0.9/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/16/14.



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