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ABC's ROOKIE BLUE Takes Strong Second in Time Slot

By: Aug. 01, 2014
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ABC Thursday Prime (8-11pm - 4.3 million and 0.8/3 in AD18-49): ABC (4.3 million) was the 2nd-most-watched network on Thursday to CBS, leading NBC by 1.1 million viewers (3.2 million) and FOX by 2.3 million viewers (2.0 million).

The Quest (8-9pm - 2.8 million and 0.7/3 in AD18-49): At 8pm, the series debut of The Quest tied ABC's highest non-sports Adults 18-49 rating in The Hour this summer (0.7/3).

Rookie Blue (9-10pm - 4.5 million and 0.9/3 in AD18-49): Returning after the prior week's preemption, ABC's Rookie Blue (4.5 million) built on its lead-in at 9pm to take a strong second in The Hour to CBS' Big Brother in Total Viewers, outdrawing Fox's Gang Related (2.3 million) by 2.2 million viewers and NBC's comedies (Welcome to Sweden/Working the Engles = 2.2 million) by 2.3 million. In addition, Rookie Blue beat out its drama competition on FOX in The Hour (Gang Related) by 29% in Adults 18-49 (0.9/3 vs. 0.7/2). The ABC drama held even with its most recent telecast in Adults 18-49.

NY Med (10-11pm - 5.5 million and 0.9/3 in AD18-49): Building on its lead-in at 10pm, ABC's NY Med was the most-watched TV show in the time period for the 6th consecutive week (5.5 million), topping its summer competition on NBC by 2.2 million viewers (Last Comic Standing = 3.3 million). NY Med was up 6% week to week in Total Viewers, drawing a best-since-premiere number 5 weeks ago - since 6/26/14. In addition, NY Med hit a new season high in Adults 18-34.



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