ABC's RED WIDOW Debut Outdraws NBC's 'Celebrity Apprentice'

With "AFHV," "Once Upon a Time" and the debut of "Red Widow," ABC (6.9 million) earned its biggest Sunday audience with regular programming since December - since 12/2/12.

"America's Funniest Home Videos" (7:00-8:00 p.m.)
At 7:00 p.m., ABC's "America's Funniest Home Videos" ran neck and neck for the lead in The Hour (pacing within 1-tenth of a rating point and tied in audience share - 1.6/5 vs. 1.7/5 for "60 Minutes") and was up 7% in Adults 18-49 over its most recent telecast two weeks ago.

"Once Upon a Time" (8:00-9:00 p.m.)
Returning after a preemption for "The Oscars" the prior week, ABC's "Once Upon a Time" Built on its lead-in (+31%) to rank No. 2 in the 8 o'clock hour with viewers (7.2 million) and young adults (2.1/6), while leading the slot to finish as Sunday's top-rated broadcast series with key Women (W18-34/W18-49).

"Red Widow" (9:00-11:00 p.m.)
Head to head from 9:00-11:00 p.m., ABC's series debut of "Red Widow" drew 35% more viewers than NBC's "Celebrity Apprentice" premiere (6.9 million vs. 5.1 million). Holding steady throughout its broadcast, "Red Widow" pulled in ABC's largest series audience in the 2-hour slot since season-premiere Sunday 5 months ago - since 9/30/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/03/13.

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