Featuring "The Bachelor" and the premiere of "Quantico" on the night, ABC dominated Monday by 27% over runner-up CBS in Adults 18-49 (1.9/6 vs. 1.5/5), ranking as the evening's top entertainment choice for the 5th week in a row. ABC's "The Bachelor" qualified as Monday's No. 1 TV series for the 4th consecutive week with Adults 18-49, Adults 18-34 and across all key Women. ABC matched its Monday season high in Adults 18-49.
"The Bachelor" (8:00-10:00 p.m. - 7.3 million and 2.4/8 in AD18-49): Winning each half-hour from 8:00-10:00 p.m. with young adults, ABC's "The Bachelor" posted its biggest-yet advantages over NBC's "Celebrity Apprentice" in the 2-hour slot of 92% in Total Viewers (7.3 million vs. 3.8 million) and 140% in Adults 18-49 (2.4/8 vs. 1.0/3).
Rising for the 2nd straight week in Total Viewers (+3% - 7.3 million vs. 7.1 million) and Adults 18-49 (+4% - 2.4/8 vs. 2.3/7), "The Bachelor delivered new season highs on both measures. In addition, "The Bachelor" beat its year-ago telecast for the 3rd straight week with Adults 18-49 (+4% over 2.3/7 on 1/25/16).
"Quantico" (10:00-11:00 p.m. - 3.0 million and 0.9/3 in AD18-49): In the 10 o'clock hour on its new night, ABC's return of "Quantico" grew by double digits from its last original telecast in November (on Sunday, 11/27/16) in Total Viewers (+30% - 3.0 million vs. 2.2 million) and Adults 18-49 (+29% - 0.9/3 vs. 0.7/2). The
ABC drama outdrew its final 5 original Sunday telecasts in Total Viewers and its last 6 airings in Adults 18-49, posting the show's 3rd highest rating this season. On its new night among Adults 18-49, "Quantico" equaled a season high for
ABC in the time period with regular programming.
The 2016-17 season's biggest gainer in TV playback on the broadcast nets, "Quantico" doubles its Live + Same Day Adult 18-49 rating in Live + 3 Day (+100% - 0.7 rating to 1.4 rating) and spikes +143% in Live + 7 Day (0.7 rating to a 1.7 rating).
Projections Rationale: Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/23/17.
Photo credit: ABC/ Giovanni Rufin
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