ABC's QUANTICO Grows 11% in Season Finale Among Adults 18-49

With season finales of its dramas on the night, ABC led Sunday prime in Adults 18-49 (1.1/4). It was ABC's 4th straight week as the No. 1 broadcaster on the night. Building 10% week to week, the Net matched its top Sunday Adult 18-49 rating since February - since THE ACADEMY AWARDS on 2/28/16.

"Once Upon a Time" (7:00-9:00 p.m. - 4.1 million and 1.2/4 in AD18-49):
From 7:00-9:00 p.m., ABC's season finale of "Once Upon a Time" won its 2-hour time slot among Adults 18-49 (1.2/4). "Once Upon a Time" was up from the prior week in Total Viewers (+11% - 4.1 million vs. 3.7 million) and Adults 18-49 (+9% - 1.2/4 vs. 1.1/4), drawing its biggest audience and tying its best young adult number in 9 weeks - since 3/13/16.

"The Family" (9:00-10:00 p.m. - 3.3 million and 0.8/3 in AD18-49):
In the 9:00 p.m. hour, ABC's "The Family" finale built week to week in Total Viewers (+27% - 3.3 million vs. 2.6 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/2).

"Quantico" (10:00-11:00 p.m. - 3.7 million and 1.0/3 in AD18-49):
Building on its lead-in at 10:00 p.m., ABC's first season finale of "Quantico" gained 6% from the previous week in Total Viewers (3.7 million vs. 3.5 million) and 11% in Adults 18-49 (1.0/3 vs. 0.9/3), marking its most watched telecast overall in 9 weeks - since 3/13/16. In addition, the ABC drama was up 11% with Women 18-34 to a 5-week high - since 4/10/16. During its first season run, "Quantico" improved its time slot by 32% in Adults 18-49 to deliver a 4-year high for ABC in the hour - since 2011-12 season.

Live + 7 Day "Quantico" Season 1 Ratings: Based on original telecasts, "Quantico" is broadcast TV's biggest percentage gainer this season in playback, more than doubling its Adult 18-49 number from L+SD to L+7 (+108%) to an average 2.7 rating.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 5/15/16.

Photo credit: ABC/ Phillippe Bosse*

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