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ABC's 'Private Practice' Finale Hits a 5-Month High in Adults 18-34

By: May. 20, 2011
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Opposite Fox with its final American Idol telecast on the night this season, ABC's posted its strongest Thursday since March among young adults (AD18-34/AD18-49) - since 3/31/11.

Rising for the 2nd week in a row, ABC's season closer of Spring Wipeout attracted the show's biggest audience in 5 weeks - since 4/14/11.

· Despite going up against American Idol in the hour this year, Wipeout continued to improve its time slot for ABC, up by 8% in viewers and by 6% in Adults 18-49 over original drama programming on the same night a year ago (FlashForward on 5/20/10).

In its 7th season finale, ABC's Grey's Anatomy beat out its season-finale drama competition during the 9 o'clock hour among Adults 18-49, beating Fox's Idol-fueled Bones by 6% and the opening hour of CBS' 2-hour The Mentalist by 42%. In addition, the ABC drama won its hour in Adults 25-54 and stood as Thursday's #1 scripted series with key Women (W18-49/W25-54).

· Grey's was up week to week by 6% in Adults 18-49 and by 11% in Adults 18-34.

In the 10pm hour, ABC's 4th season finale of Private Practice ran a solid #2 in viewers and young adults, while delivering the #1 position with Women 18-34 and Women 18-49. In fact it was the ABC drama's 21st consecutive original broadcast to stand as the #1 scripted TV show in the slot with key Women (W18-34/W18-49).

· Building its viewer count for the 3rd week running, ABC's Private Practice marked its most-watched telecast in 8 weeks and its top Adult 18-49 rating in 7 weeks - since 3/24/11 and 3/31/11. Surging by 25% week to week, Private Practice equaled a 5-month high with Adults 18-34 - 12/2/10.

 



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