ABC's OSCARS Broadcast Surges Year to Year and Stands as TV's Top Entertainment Telecast in 2 Years

"The Oscars" (8:00-11:13 p.m.) ABC's 2019 telecast of "The Oscars" attracted an average audience of 29.6 million Total Viewers and a 7.7 rating in Adults 18-49, based on Nielsen's Live + Same Day "Fast National" ratings.

ABC's 2019 "Oscars" telecast stands as TV's most-watched entertainment telecast in 2
years and top-rated with young adults in over 1 year - since ABC's 2017 "Oscars" telecast
on 2/26/17 and since NBC's "This Is Us" coming out of the SUPER BOWL on 2/4/18, respectively.

Year to year, "The Oscars" audience surged by 3.1 million viewers (29.6 million vs. 26.5
million) and jumped 13% in Adults 18-49 (7.7 rating vs. 6.8 rating).

Television's biggest awards show, ABC's "The Oscars" stood well above other key award
shows this year, towering over the 2019 "GRAMMY ® Awards" by 9.7 million viewers and
by 38% in Adults 18-49 (19.9 million and 5.6/22 on 2/10/19), and the 2019 "Golden Globe ® Awards" by 11.0 million viewers and by 48% in Adults 18-49 (18.6 million and 5.2/20 on
1/6/19). Social Activity (Nielsen Social)

The Academy Awards dominated Sunday night's social conversation with 17.7 million total social interactions (Twitter: 76%, Instagram: 20% and Facebook: 4%). Social activity was up 7% from 2018 across comparable metrics (Total Twitter, Facebook Owned and Instagram Owned) and
21% on Twitter.

Source: The Nielsen Company, Live + Same Day, Fast National Program Ratings for 2/24/19 unless stated otherwise. Nielsen Social Content Ratings: Twitter, Facebook and Instagram total interactions based total linear interactions for 2/24/19.

Image: (ABC/Rick Rowell) ANDREW WYATT, ANTHONY ROSSOMANDO, LADY GAGA, MARK RONSON

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