News on your favorite shows, specials & more!

ABC's ONCE UPON A TIME is Up Week to Week in Total Viewers

By: Feb. 18, 2013
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

Although airing a mix of first-run and repeat programming against all-original competition on CBS (with The Amazing Race opener) and Fox, ABC was competitive for the Sunday night lead in Adults 18-49. It was essentially a 3-way tie for #1 on the night, with each net drawing the same share and just a tenth of a rating point separating the three.

Please Note: On the holiday weekend Sunday, overall Adult 18-49 TV usage levels were down by -6% from the prior week (38.3 vs. 40.6).

During the 7 o'clock hour, ABC's America's Funniest Home Videos ranked #1 in Adults 18-49.

At 8pm opposite the season premiere of CBS' Amazing Race, ABC's Once Upon a Time was up week to week in Total Viewers (+6%) and Adults 18-49 (+5%). From 8-9pm, Once Upon a Time ran neck-and-neck with Amazing Race for the Adult 18-49 lead (pacing within 1-tenth of a rating point and tied in audience share) and won The Hour with key Women (W18-34/W18-49).

During 9pm hour, ABC's Revenge Built week to week in Total Viewers (+15%) and Adults 18-49 (+29%) to its best numbers since January 13, 2013. ABC sophomore Revenge beat out CBS' The Good Wife in The Hour by 29% in Adults 18-49, outdelivering the CBS drama on every original matchup this season.

During the 10 o'clock hour, a repeat of the Zero Hour pilot episode from Thursday picked up an additional 3.1 million viewers, bringing its 2-telecast Live + Same Day total to 9.4 million viewers sampling the new ABC drama.



Comments

To post a comment, you must register and login.






Videos