ABC's ONCE UPON A TIME is Sunday's Top-Rated Broadcast Series
By: Caryn Robbins Mar. 16, 2015
For the 2nd week in a row, ABC was the No. 1 broadcaster on Sunday in Adults 18-49 (1.4/4) with "Once Upon a Time" (1.8/6) standing as the night's highest-rated series.
At 7:00 p.m., ABC's "America's Funniest Home Videos" ran neck and neck for the lead in its hour among Adults 18-49 and was on par week to week (1.3/5 vs. 1.4/5). "Once Upon a Time" (8:00-9:00 p.m. - 5.8 million and 1.8/6 in AD18-49):
Gaining on its lead-in at 8:00 p.m. (+38%), ABC's "Once Upon a Time" won its hour for the 3rd week running in Adults 18-49 (1.8/6), outdelivering Fox's comedies by 29% (1.4/5 - "The Simpsons"/"Brooklyn 9-9") and CBS' "Madam Secretary" by 50% (1.2/4). "Secrets & Lies" (9:00-10:00 p.m. - 5.3 million and 1.3/4 in AD18-49):
At 9:00 p.m., ABC's "Secrets & Lies" dominated its CBS drama competition in the hour, beating "The Good Wife" by 30% in Adults 18-49 (1.3/4 vs. 1.0/3). The new ABC drama was in line with its week-ago telecast in Adults 18-49 (1.3/4 vs. 1.4/4).
At 10:00 p.m., ABC's "Revenge" was No. 1 for the 2nd week in a row against its broadcast competition in Adults 18-49 (1.1/3), outperforming NBC's "Dateline" by 22% (0.9/3) and CBS' "Battle Creek" by 38% (0.8/3). Holding steady week to week, "Revenge" matched its top young adult number since December - since 12/7/14. A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience. Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
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