ABC's ONCE UPON A TIME is No. 1 in Slot in Key Demo

Returning to its regular Sunday lineup after the prior week's preemption for "The Ten Commandments," ABC ran a strong second in Adults 18-49 (1.2/4) to a Masters Golf Tournament overrun-boosted CBS, leading NBC by 20% (1.0/3) and FOX by 20% (1.0/3).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.4 million and 1.0/4 in AD18-49):
Opposite CBS' Masters overrun in the 7 o'clock hour, ABC's "America's Funniest Home Videos" took second in Adults 18-49 (1.0/4).

"Once Upon a Time" (8:00-9:00 p.m. - 5.0 million and 1.6/5 in AD18-49):
Spiking 60% over its lead-in at 8:00 p.m., ABC's "Once Upon a Time" ranked No. 1 in its hour for its 6th consecutive telecast in Adults 18-49 (1.6/5). The ABC drama was on par with its most recent Adult 18-49 rating (1.6/5 vs. 1.7/6).

"Secrets and Lies" (9:00-10:00 p.m. - 4.7 million and 1.3/4 in AD18-49):
At 9:00 p.m., ABC's "Secrets and Lies" held steady with its last telecast two weeks ago in Adults 18-49 (1.3/4) and continued to beat out its CBS drama competition in the hour ("The Good Wife" = 1.2/3).

Based on Live + 3 Day data for its last recent telecast two weeks ago (on 3/29/15), ABC's "Secrets and Lies" delivered its biggest playback increase yet among Adults 18-49, shooting up +62% or +0.8 rating points over its L+SD rating. In fact, the 5th episode of "Secrets and Lies" came within 1-tenth of a rating point of a series high to tie its 2nd-best rating ever in the L+3 numbers.

"Revenge" (10:00-11:00 p.m. - 3.9 million and 0.9/3 in AD18-49):
At 10:00 p.m., ABC's "Revenge" ranked No. 1 over its drama competition in Adults 18-49 (0.9/3), leading CBS' "Battle Creek" (0.8/2) and NBC's "American Odyssey" (0.8/3) by 13% each. "Revenge" ran within 1-tenth of its most recent Adult 18-49 rating (0.9/3 vs. 1.0/3).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/12/15.

To post a comment, you must register and login.