ABC's ONCE UPON A TIME is No. 1 In Its Slot; Matches 6-Week High
By: Caryn Robbins Apr. 25, 2016
ABC took the broadcast lead on Sunday night among Adults 18-49 (1.0/3). ABC's "America's Funniest Home Videos" and "Once Upon a Time" tied as Sunday's No. 1 broadcast series in Adults 18-49 (tied w/Fox's "The Simpsons").
At 7:00 p.m., ABC's "America's Funniest Home Videos" won its hour among Adults 18-49 and was up 33% from its most recent original two weeks ago (1.2/5 vs. 0.9/3) to deliver its best number since February - since 2/21/16. "Once Upon a Time" (8:00-9:00 p.m. - 3.8 million and 1.2/4 in AD18-49):
At 8:00 p.m., ABC's "Once Upon a Time" ranked No. 1 in its hour among Adults 18-49 (1.2/4-tie). The ABC drama grew 1-tenth from its week-earlier Fast Affiliate Adult 18-49 rating and equaled a 6-week high - since 3/13/16. "The Family" (9:00-10:00 p.m. - 2.9 million and 0.8/2 in AD18-49):
Opposite HBO's premiere of "Game of Thrones" in the 9:00 p.m. hour, ABC's "The Family" held even with the prior week in Adults 18-49 (0.8/2) to tie its top rating on the night. Live + 3 Day Ratings for Last Sunday (4/17/16): "The Family" jumped +63% over its L+SD Adult 18-49 rating to deliver a 1.3 rating after 3 days of TV playback, matching its highest L+3 rating on the night.
Building over its lead-in at 10:00 p.m. (+25%), ABC's "Quantico" beat out its broadcast competition in the hour, leading its drama competition on CBS by 43% in Adults 18-49 (1.0/3 vs. 0.7/2 - "Elementary"). "Quantico" held even week to week in Adults 18-49. Live + 3 Day Ratings for Last Sunday (4/17/16): "Quantico" was once again Sunday's biggest broadcast gainer in L+3 playback among Adults 18-49 with an +80% SPIKE over its L+SD rating (growing from a 1.0 to a 1.8 in L+3). A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
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