ABC's ONCE UPON A TIME Wins Hour by 31%
By: Caryn Robbins May. 04, 2015
ABC won its 2nd consecutive May Sweep Sunday in Adults 18-49 (1.5/5), beating FOX by 25% (1.2/4), CBS by 67% (0.9/3) and NBC by 88% (0.8/3). In fact, the Net was the broadcast leader in all 8 half-hours of the night with young adults. ABC's "Once Upon a Time" and "Secrets and Lies" tied as Sunday's No. 1 broadcast program for the 2nd week in a row in Adults 18-49.
In the 7 o'clock hour, ABC's "America's Funniest Home Videos" won its time period for the 2nd week in a row in Adults 18-49 over CBS' "60 minutes" (+56% - 1.4/6 vs. 0.9/4). "Once Upon a Time" (8:00-9:00 p.m. - 5.2 million and 1.7/6 in AD18-49):
Growing from its lead-in at 8:00 p.m. (+21%), ABC's "Once Upon a Time" won its hour by 31% over its nearest competitor in Adults 18-49 (1.7/6 vs. 1.3/4 - Fox), ranking No. 1 against its regular competition for its 9th consecutive original. "Once Upon a Time" held steady week to week, tying a 5-week high in viewers and a 6-week high in young adults - since 3/29/15 and 3/22/15, respectively. "Secrets and Lies" (9:00-10:00 p.m. - 6.4 million and 1.7/5 in AD18-49):
Building on its viewer lead-in for the 2nd week in a row at 9:00 p.m., ABC's season finale of "Secrets and Lies" rose for the 3rd week in Total Viewers (+10% - 6.4 million vs. 5.8 million) and was even in Adults 18-49 (1.7/5) to deliver its most-watched-ever telecast and equal a series high in young adults. From 9:00-10:00 p.m., ABC's "Secrets and Lies" beat NBC's "A.D." for the 3rd week in a row, leading by 55% in Adults 18-49 (1.7/5 vs. 1.1/3).
At 10:00 p.m., ABC's "Revenge" (1.2/4) led by wide margins over its drama competition on CBS (+71% over "Battle Creek" = 0.7/2) and NBC (+140% over "American Odyssey" = 0.5/2) in Adults 18-49. "Revenge" grew week to week in Total Viewers (+9% - 4.9 million vs. 4.5 million) and Adults 18-49 (+20% - 1.2/4 vs. 1.0/3), drawing its biggest audience in 8 weeks and top young adult number since December - since 3/8/15 and 12/7/14, respectively.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience. Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Comments
Videos