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ABC's ONCE UPON A TIME Towers Over CBS Dramas

By: Nov. 17, 2014
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ABC Sunday Prime (7-11pm - 6.3 million and 1.9/5 in AD18-49): Up against a strong SUNDAY NIGHT FOOTBALL CONTEST (Patriots-Colts) on NBC and another high-rated NFL overrun on FOX (Packers-Eagles), ABC dominated its Sunday non-sports competition on CBS by 36% in Adults 18-49 (1.9/5 vs. 1.4/4). Growing week to week in viewers (+5%) and young adults (+19%), ABC scored 7-week highs for a best-since premiere performance - since 9/28/14. In addition, the Net grew by double digits from the same night last November (5.6 million and 1.4/4 on 11/17/13) in Total Viewers (+13%) and Adults 18-49 (+36%).

America's Funniest Home Videos (7-8pm - 6.7 million and 1.5/4 in AD18-49): During the 7pm hour against Fox's NFL overrun, ABC's AMERICA'S FUNNIEST HOME VIDEOS held steady to match the season highs set last week in viewers (6.7 million) and Adults 18-49 (1.5/4). AFHV was up from the year-ago night in Total Viewers (+5%) and Adults 18-49 (+7%).

Once Upon A Time (8-10pm - 6.6 million and 2.4/6 in AD18-49): From 8-10pm against NBC's Sunday Night Football, ABC's Once Upon A Time (2.4/6) beat Fox's NFL-fueled comedies in Adults 18-49 (+4% - The Simpsons/Brooklyn 9-9/Family Guy/Bob's Burgers = 2.3/6) and towered over CBS' dramas Madam Secretary/The Good Wife (+71% - 1.4/4). The show marked ABC's best young adult rating in the 2-hour slot in 6 weeks - since 10/5/14. Once Upon A Time grew from its year-ago telecast (+26%) for the 8th consecutive week in Adults 18-49 (1.9/5 on 11/17/13) and season to date, the ABC drama is trending 13% ahead of the same point last year.

Revenge (10-11pm - 5.2 million and 1.5/4 in AD18-49): During the 10 o'clock hour, ABC's Revenge built for the 3rd-straight week in Adults 18-49 (+15% - 1.5/4 vs. 1.3/4), hitting a new season high for the series' top rating in nearly 8 months - since 3/23/14. Revenge continued to produce impressive time period improvement for ABC from the year-ago night (3.4 million and 0.9/2 on 11/17/13) in viewers (+53%) and young adults (+67%).



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