ABC's ONCE UPON A TIME Returns Up to Rank #1 in Key Demo

"Once Upon a Time" (8:00-9:00 p.m. - 6.6 million and 2.2/6 in AD18-49):
Jumping over its lead-in by 69% at 8:00 p.m., ABC's mid-season return of "Once Upon a Time" ranked No. 1 in the 8:00 p.m. hour in Adults 18-49 (2.2/6), beating Fox's comedies by 22% ("The Simpsons"/"Brooklyn 9-9" = 1.8/5) and CBS' return of "Madam Secretary" by 69% (1.3/4). Building by double digits from its December finale (5.7 million and 1.7/5 on 12/14/14) in Total Viewers (+16%) and Adults 18-49 (+29%), "Once Upon a Time" marked its strongest results since mid-November - since 11/16/14.

"Secrets & Lies" (9:00-11:00 p.m. - 5.9 million and 1.5/4 in AD18-49):
From 9:00-11:00 p.m., "Secrets & Lies" debuted with ABC's biggest series audience (5.9 million) in the time period since season-premiere Sunday and its top young adult number (1.5/4) in more than 3 months - since 9/28/14 and 11/16/14, respectively. In its regular 9:00-10:00 p.m. slot, the new ABC show topped the January finale of "Resurrection" (3.7 million and 1.0/3 on 1/25/15) by 59% in Total Viewers and by 50% in Adults 18-49. The freshman drama gained 5% in viewers from its first hour to its second hour of its premiere telecast, while holding steady with young adults.

The top drama opener of the night, ABC's "Secrets & Lies" beat CBS' debut of "Battle Creek" (1.0/3 from 10:00-11:00 p.m.) by 50% in Adults 18-49. ABC's "Secrets & Lies" was also higher rated than CBS' other dramas on the night, outdelivering "Madam Secretary" by 15% (1.3/4 from 8:00-9:00 p.m.) and "The Good Wife" by 36% (1.1/3 from 9:00-10:00 p.m.).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

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