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ABC's ONCE UPON A TIME Ranks #1 for Hour for 5th Week

By: Mar. 30, 2015
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ABC Sunday Prime (7-11pm - 5.1 million and 1.3/4 in AD18-49): Against strong Sunday competition from the season finale of THE WALKING DEAD on AMC, another high-rated NCAA Basketball Tournament-overrun on CBS and NBC with the iHeart Radio Music Awards, ABC held steady week to week in Adults 18-49 (1.3/4 vs. 1.4/4) and delivered the night's #1 scripted broadcast series with Once Upon A Time (1.7/5). Please Note: ABC started off the night with a repeat AFHV in the opening hour this week.

America's Funniest Home Videos-R (7-8pm - 5.6 million and 1.1/4 in AD18-49): Opposite CBS' NCAA overrun in the 7 o'clock hour, ABC's repeat AMERICA'S FUNNIEST HOME VIDEOS took second in Adults 18-49 (1.1/4).

Once Upon A Time (8-9pm - 5.4 million and 1.7/5 in AD18-49): Spiking 54% over its lead-in at 8pm, ABC's Once Upon A Time ranked #1 in its hour for the 5th week in a row in Adults 18-49 (1.7/5-tie). The ABC drama was on par with its week-ago Fast Affiliate Adult 18-49 rating (1.7/5 vs. 1.8/6). In addition, the ABC drama was up for the 2nd week with Women 18-34 (+5%) and also grew with Teens 12-17 (+8%).

Secrets and Lies (9-10pm - 5.1 million and 1.3/4 in AD18-49): Facing THE WALKING DEAD finale at 9pm, ABC's SECRETS AND LIES once again beat out its CBS drama competition in the hour by 18% in Adults 18-49 (1.3/4 vs. 1.1/3 for Madam Secretary/The Good Wife), while tying Fox's back-to-back episodes of THE LAST MAN ON EARTH (1.3/4).

Based on Live + 3 Day data for last Sunday's telecast, ABC's SECRETS AND LIES grew for the 2nd consecutive week to a new series high among Adults 18-49 (after matching a L+SD series high). The fourth episode of the new ABC drama delivered a series best 2.2 rating in Adults 18-49 in the L+3 numbers, up 5% week to week (vs. a 2.1). The new drama jumped +47% in Adults 18-49 over its L+SD number (1.5 rating) and added on another +1.8 million viewers, bringing its total to 7.4 million Total Viewers after 3 days of TV playback (from 5.6 million in L+SD).

Revenge (10-11pm - 4.3 million and 1.0/3 in AD18-49): At 10pm, ABC's Revenge continued to outdeliver its drama competition, leading CBS' The Good Wife/Battle Creek by 25% in Adults 18-49 (1.0/3 vs. 0.8/2). Revenge ran within 1-tenth of its week ago Adult 18-49 rating.



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